FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-16 00:00:00 UTC ]
News tagged with: #digital content #branded content

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‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:17 UTC ]
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How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Booming audiobook market can accommodate new entrants, Bar-Kar tells FutureBook

The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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Fastest-Growing Companies 2020: #18 Audience Synergy LLC

Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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The forgotten tech company that tried to sway the election — in 1960

The Simulmatics Corporation also sought to predict riots and influence Vietnam, Jill Lepore writes. Continue reading at The Washington Post

[ The Washington Post | 2020-11-13 13:00:00 UTC ]
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Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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HQ takes two more from Dickinson

HQ has landed two more novels from six-time Sunday Times bestselling author Miranda Dickinson. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 20:03:27 UTC ]
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Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Agatha Christie fans, take note: Anthony Horowitz has a clever new twist on the classic whodunit

With “Moonflower Murders,” Horowitz adds layers of mystery to a richly plotted tale. Continue reading at The Washington Post

[ The Washington Post | 2020-11-11 14:00:00 UTC ]
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Six roles at risk as Reach publishing team takes over Mirror Books

All six roles at Mirror Books have been placed at risk of redundancy as the imprint is taken over by the Reach publishing team. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 04:48:24 UTC ]
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Higher education technology company Anthology acquires xRM software

Anthology, based in Boca Raton, partners with over 2,000 colleges across 30 countries. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-11-09 17:38:19 UTC ]
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The 19 best books ‘Fast Company’ staffers read during quarantine—and the indie bookstores where you can buy them

Independent bookstores are hurting as shoppers stay online. Pick up one of our staff picks to support bookstores throughout the U.S. Whether you’re diving into an engrossing period drama, reading up on the history of protests or pandemics, or escaping into a fantastical world, chances are you’ve... Continue reading at Fast Company

[ Fast Company | 2020-11-06 16:00:54 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #great news #staff picks #staffers read #support bookstores #independent bookstores #indie bookstores #pandemic began

Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Memoir sales surge in post-Covid market

Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 06:35:06 UTC ]
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If you’re thinking of a drastic lifestyle change, ‘Off Grid Life’ will feed your fantasy (or kill it)

Foster Huntington’s follow-up to “Van Life” is a both a celebration and a cautionary tale. Continue reading at The Washington Post

[ The Washington Post | 2020-10-30 13:00:00 UTC ]
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B&T Returns to the Academic Library Market

Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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HarperCollins takes two from Kindle star Bloom

HarperCollins has picked up two books from “utterly hilarious” self-published star Tracy Bloom. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 04:59:19 UTC ]
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The editor of Michelle Obama’s Becoming is starting a new publishing company.

It’s always good news when people want to invest in books, so we’re happy to hear that Molly Stern, the former SVP & Publisher of Penguin Random House’s Crown imprint, is starting a new publishing company in partnership with the independent studio SISTER. (Stern was Michelle Obama’s editor,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-22 12:01:51 UTC ]
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Canelo takes on Headley's Dome Press titles

Canelo is taking on titles currently released by The Dome Press, a publisher set up by agent and bookseller David Headley. Continue reading at The Bookseller

[ The Bookseller | 2020-10-21 12:03:08 UTC ]
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