From Charlie Hill to the 1491s, ‘We Had a Little Real Estate Problem’ gives Native American comedians their due

Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at 'The Washington Post'

[ The Washington Post | 2021-02-22 16:57:23 UTC ]
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Other Publishing stories related to: 'From Charlie Hill to the 1491s, ‘We Had a Little Real Estate Problem’ gives Native American comedians their due'

How the FTC Can Solve Native Advertising's Identity Crisis

Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest effort #traditional banners #consumer experience #people talk #print publications

Premium Publishers See Hope in 'Native' Sponsorships

Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, &ldquo;native&rdquo; digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad spending #growing faster

TV Fears 'Race to the Bottom' With Real-Time Bidding

Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age

[ Advertising Age | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real-time bidding #programmatic buying #digital publishers #interpublic group

What’s the Key to Solving the Book Discoverability Problem?

Instead of mining data or listening to a chorus of friends, Describli founder Laura Fredericks says we should look at how people found books in bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-18 00:00:00 UTC ]
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How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales staff #3% decline #reach $8

Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek

[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #fifty shades #makes sense

David Higham takes over Burgess estate

The International Anthony Burgess Foundation has appointed David Higham Associates to represent... Continue reading at The Bookseller

[ The Bookseller | 2013-11-13 00:00:00 UTC ]
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98 British publishers folded last year due to ebooks, discounts

Closures were up 42% over the previous year, according to the Guardian. The companies that folded included the 26-year-old healthcare publisher Panos London and Evans Brothers.Ninety-eight British publishers closed their doors in the year ending August 2013. The cause? E-books and online discounts. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online discounts #year due #previous year

More Book Than Nook: Can Barnes & Noble Makes Its E–Reader Feel Like The Real (Paper) Thing?

To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matchbook service #ve purchased #made strides #customer service

Ibrahimović shortlisted for William Hill

The shortlist for the William Hill Sports Book of the Year Award has been announced, with Zlatan... Continue reading at The Bookseller

[ The Bookseller | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william hill

Publishers Confront Digital at Conference: 'Magazines Are the Original Native Ads'

Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #joe ripp #magazine business #united front

How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads

Whiskey, the Classic American Drink

Clay Risen, author of the guidebook American Whiskey, Bourbon & Rye talks about nostalgia and character. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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The Roadblocks of Native Advertising

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #missed opportunities #starcom mediavest #recent survey

Videos from Frankfurt: Brazil, Predictions, Charlie Redmayne, and Casper Grathwohl

On the first day of the 2013 Frankfurt Book Fair, the Publishing Perspectives video team interviewed agents, publishers and organizers about their expectations for the near future of the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie redmayne

Frankfurt Book Fair 2013: An American’s Take on the French E-book Market

When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand&mdash;and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star tribune

Coe longlisted for William Hill

Lord Sebastian Coe has been longlisted for the £25,000 William Hill Sports Book of the Year... Continue reading at The Bookseller

[ The Bookseller | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william hill

New Barker novel for 4th Estate

Fourth Estate's Clare Reihill has bought UK and Commonwealth rights to Nicola Barker’s... Continue reading at The Bookseller

[ The Bookseller | 2013-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nicola barker #4th estate #fourth estate #clare reihill #bought uk