Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a publisher now. He just bought the assets of Chicagoist, the local online news and culture publication, and he released a song to announce it. "The song kicks off with 'Fuck you, fuh-uh-uh-uh fuck you,' so if you're listening at work you might want to use headphones," Ad Age's Simon Dumenco writes. The line that contains his big reveal is: "I bought the Chicagoist just to run you racist bitches outta business." For those offended by profanity, there is also a news release in which Chance describes his intentions into staid PR-speak: "I look forward to re-launching [Chicagoist] and bringing the people of Chicago an independent media outlet focused on amplifying diverse voices and content."A valued customerFacebook's Mark Zuckerberg secretly called the U.S president-elect after the 2016 election and "congratulated the Trump team on its victory and successful campaign, which spent millions of dollars on advertising with Facebook," BuzzFeed News reports. (Facebook declined to comment.) The report adds that BuzzFeed Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-20 00:00:00 UTC ]
News tagged with: #alexa app #news release #report adds

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Report: Superman Is the Most Toxic Superhero Online

If you're seeking out Superman online, be on alert. A new study by Internet security firm McAfee shows that those who search for the Man of Steel on the Web have a 16.5 percent chance that they'll land on a website that has malware including spyware, adware, spam, phishing or viruses. The data... Continue reading at AdWeek

[ AdWeek | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free download


Secret widens its anonymous network to include your Facebook friends too

When Secret first launched earlier this year, the only subscribers who could see your anonymous missives on the app were folks who were somehow connected to your phone's address book -- they were either your friends, friends of friends or friends of... Continue reading at Engadget

[ Engadget | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook friends #launched earlier


Seeing More Politics in Your News Feed? Facebook Boosts Partisan Sites

Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media content #news feeds


Frankfurt’s Free “Global Trends in Publishing” Report

The Frankfurt Book Fair's new Business Club is making available the new "Global Trends in Publishing" report compiled by Rüdiger Wischenbart for free. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business club #global trends #rdiger wischenbart


Thai magazine editor arrested over his Facebook comments

A Thai magazine editor has been arrested for posting comments critical of the military on his Facebook page, reports Human Rights Watch (HRW).Thanapol Eawsakul, the editor of Fah Diew Khan (Same Sky) magazine, was detained on Saturday (5 July) and is expected to remain police custody for another... Continue reading at The Guardian

[ The Guardian | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook comments #sky magazine


Special Report: Digital Printing

Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special report #digital printing #publishing industry


Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek

[ AdWeek | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #rising star #rolling stone #huge part #ad world


Recommended Reading: Colombia's high-tech World Cup training and testing Facebook

Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. Colombia's High-Tech... Continue reading at Engadget

[ Engadget | 2014-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recommended reading #long-form writing


How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-03 00:00:00 UTC ]
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Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #print editions #research company #tablet editions


Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek

[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #santa monica #raised $2 #growing segment #digital advertising #michael lazerow #ben barokas


Are African Writers Trumping African-American Authors?

In the NYTimes, Felicia R. Lee asks if the 'new wave of African writers' with an international appeal are drawing attention away from African-American voices. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #african writers #international appeal #drawing attention #african-american voices


AP replaces reporters with automated system to produce company results

America's leading news agency, the Associated Press, has announced that most of its stories about the quarterly results for US companies will be produced in future through the use of automation technology.Calling the move "a leap forward," AP's managing director, Lou Ferrara, explains: "For many... Continue reading at The Guardian

[ The Guardian | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #automated system #quarterly results #lou ferrara


Mobile Ads Will Surpass Print and Radio This Year

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising marketplace #research company #tv advertising


Swedish e-tailers reported for data violation

Two Swedish online bookstores, CD-on and Bonnier-owned Adlibris, have been reported to the... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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How to Stop Facebook From Making Us Pawns in Its Corporate Agenda

Facebook’s most recently published study is not unique. This is a call to action. We should work together to demand that companies promise not to make us involuntary accomplices in corporate activities that compromise other people’s autonomy and trust. Continue reading at Wired

[ Wired | 2014-07-01 00:00:00 UTC ]
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Sneaky Facebook Study on Users' Emotions Draws Ire

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some social media users upset today. A controversial research study published by the Proceedings of the National Academy of... Continue reading at AdWeek

[ AdWeek | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #rest assured


Facebook reveals news feed experiment to control emotions

Protests over secret study involving 689,000 users in which friends' postings were moved to influence moodsIt already knows whether you are single or dating, the first school you went to and whether you like or loathe Justin Bieber. But now Facebook, the world's biggest social networking site,... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published details


Here Are All the Other Experiments Facebook Plans to Run on You

Facebook and two outside social scientists recently published a scientific paper in which they revealed that they had manipulated users’ news feeds to tweak their emotions. Since then, there has been a growing debate over the ethics and practice of Facebook experimenting on its users, as... Continue reading at Slate

[ Slate | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #katy waldman #press release


Anger at Facebook's Mood Manipulation Not Likely to Last

A Facebook researcher apologized after conducting an experiment that temporarily influenced what almost 700,000 readers saw on their news feeds, reviving some customers' concerns about privacy issues.The number of positive and negative comments that users saw on their feeds of articles and... Continue reading at Advertising Age

[ Advertising Age | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #national academy