Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a publisher now. He just bought the assets of Chicagoist, the local online news and culture publication, and he released a song to announce it. "The song kicks off with 'Fuck you, fuh-uh-uh-uh fuck you,' so if you're listening at work you might want to use headphones," Ad Age's Simon Dumenco writes. The line that contains his big reveal is: "I bought the Chicagoist just to run you racist bitches outta business." For those offended by profanity, there is also a news release in which Chance describes his intentions into staid PR-speak: "I look forward to re-launching [Chicagoist] and bringing the people of Chicago an independent media outlet focused on amplifying diverse voices and content."A valued customerFacebook's Mark Zuckerberg secretly called the U.S president-elect after the 2016 election and "congratulated the Trump team on its victory and successful campaign, which spent millions of dollars on advertising with Facebook," BuzzFeed News reports. (Facebook declined to comment.) The report adds that BuzzFeed Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-20 00:00:00 UTC ]
News tagged with: #alexa app #news release #report adds

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Quantcast Links Web and Mobile App Data for Ad Targeting

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek

[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Wikipedia Publishes First-Ever Transparency Report--And There's A Funny Story About A Monkey

Compared to Google and Facebook, Wikipedia is remarkably tight-lipped when it comes to requests for user data.Although Wikipedia is one of the largest websites in the world, it receives relatively few requests from government agencies for user information, especially compared to companies like... Continue reading at Fast Company

[ Fast Company | 2014-08-06 00:00:00 UTC ]
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Time Inc.'s Digital Ad Revenue Climbs 12% in Its First Solo Quarter

Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age

[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Report: Libraries Struggling with E-books

U.S libraries have made the most headway with ebooks in libraries, but internationally, the situation remains problematic, according to a new report from the International Federation of Library Associations (IFLA). Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
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Programmatic Trends Depress Digital Ad Revenue at Meredith

Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age

[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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Hachette ebook sales fall in wake of dispute with Amazon over pricing

Hachette finance chief plays down effect of Amazon tactics as parent Lagardère reports 1% overall dip in salesThe Hachette publishing group has reported a fall in ebook sales as it continues its battle with Amazon over pricing.The publisher of Ian Rankin and Booker prize nominee Joshua Ferris... Continue reading at The Guardian

[ The Guardian | 2014-08-01 00:00:00 UTC ]
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Lagardere reports hit to Hachette US ebook sales

Hachette Book Group's ebook sales declined in the first half of 2014, and the impact of the... Continue reading at The Bookseller

[ The Bookseller | 2014-07-31 00:00:00 UTC ]
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Ad Age's 2014 Hispanic Fact Pack Is Out Now

Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Veitch bags agent after ad-van approach

Self-published author Richard Veitch has been signed by Joanna Swainson at Hardman and Swainson... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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Top-Authors Lobby for Long-Term Strategy Against Amazon

Numerous top authors are enlisting fellow writers to formulate a "long-term" strategy to combat Amazon's dominance of the market, writes The Bookseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-23 00:00:00 UTC ]
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Native-Ad Metrics Startup SimpleReach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Native-Ad Metrics Startup Simple Reach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Murdoch Follows Strategy That Won Dow Jones: Pounce, Leak, Wait

Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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'Authors United' promises long-term Amazon strategy

Authors United, the group of writers who signed a letter calling on Amazon to resolve its dispute... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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App Report: Every Day Is a Food Holiday

Happy Junk Food Day! There's a food-centric holiday for every day of the year, and a newly updated app from Food.com collects recipes to celebrate each and every one of them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
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Recipe Report: 'A Simple Feast' by Diana Yen

To host a summer dinner party, PW's Clare Swanson turned to the "pure and unfussy" recipes from Diana Yen's new cookbook, 'A Simple Feast.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
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Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
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How Top Publishers Label Content Recommendation Ads

As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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News Corp and media union warn over crackdown on spy reporting

Publisher says it would fight any measure that restricted free speech amid furore over new security lawsAustralias biggest newspaper publisher and the media union have warned the government against elements of a planned new national security bill that could allow journalists to be jailed for... Continue reading at The Guardian

[ The Guardian | 2014-07-17 00:00:00 UTC ]
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