Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Script of Rankin's Rebus play set for publication

Orion is publishing the script of Rebus: Long Shadows, the stage debut for Ian Rankin's detective protagonist John Rebus this autumn. Continue reading at The Bookseller

[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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Authors' fury at website offering free book downloads

Authors including Philip Pullman, Robin Stevens and Maz Evans are "furious" about a website offering free illegal downloads of their books. OceanofPDF.com offers users free PDF or Epub downloads of some bestselling authors’ books, including eight Philip Pullman titles, 14 books by Malorie... Continue reading at The Bookseller

[ The Bookseller | 2018-07-04 00:00:00 UTC ]
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Brazil and the Russian city it will play in are both seeking a comeback

The Brazilian national team has a lot in common with Samara, the sprawling city of 1.2 million where the Brazilians will play in the second round of the World Cup on Monday. Both the team and the city were once great, but now find themselves trying to rekindle past glories. Brazil won two World... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-30 00:00:00 UTC ]
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How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
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Why Brands and Celebs Still Want Their Own Print Magazines

When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Court Shakes Up Tax Landscape for Online Sales

The Supreme Court overturned the law requiring that the collection of taxes for online sales was limited only to states where the seller had a physical presence. Bricks-and-mortar retailers applauded the decision. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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Hearst's Joanna Coles on diversity, online dating and living offline

Joanna Coles doesn't spend much time online.The chief content officer at Hearst, executive producer on the Freeform series "The Bold Type," and author of the new book "Love Rules," is certainly incredibly busy. But during a brief moment when she wasn't on panels at Cannes she told Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-21 00:00:00 UTC ]
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Online Bookstore Bookwitty.com Shuts Down

Bookwitty.com, the global, online bookseller based in Paris, has stopped taking and fulfilling orders and is shutting down the site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-20 00:00:00 UTC ]
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Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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Check, Please! Year Four Debuts Online June 11

Check, Please!, Ngozi Ukazu's popular LGBTQ hockey and pie-baking webcomic and graphic novel series, will kick off its fourth and final year online on June 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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Firm behind 'piegate' scandal set to pull out of Sun Bets venture

Software outfit Tabcorp has said it wants to exit partnership with News UK gambling siteThe company behind Sun Bets – an online gambling partnership with Rupert Murdoch’s News UK publishing group – is to pull out of the venture less than two years after the brand was widely pilloried over the... Continue reading at The Guardian

[ The Guardian | 2018-06-07 00:00:00 UTC ]
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Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
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The New Thinking Behind the Mobile App Renaissance

As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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BookExpo 2018: At PEN Panel, Free Speech and Race Go Hand in Hand

This year’s PEN America–hosted BookExpo panel saw journalists and a civil rights activist debate the meaning of free speech in an era of “fake news” and deep racial tensions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Free Speech Celebrated at PEN America Gala

This year's event raised more than $2.2 million to support free expression, and Publisher Honoree Carolyn Reidy of S&S delivered an address citing the importance of protecting "unfettered discourse." Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-24 00:00:00 UTC ]
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Waterstones abandons ‘indie branding’ in Edinburgh following outcry

Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at The Bookseller

[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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Magazine publishers with video ambitions see YouTube as safer bet than Facebook

Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-17 00:00:00 UTC ]
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Get 'Hybrid Cloud Strategy for Dummies' FREE

Cloud computing is proliferating and taking over the world of IT as we know it. Cloud computing also grows more complex and multi-faceted daily. Getting onto the cloud is easy. Getting it right is trickier. You can probably see why a carefully thought-out and detailed approach to cloud computing... Continue reading at Betanews

[ Betanews | 2018-05-16 00:00:00 UTC ]
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