DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Mastering Linux Security and Hardening is a comprehensive guide to preventing your Linux system from getting compromised. This book from Packt Publishing has extensive coverage of techniques that will help prevent attackers from breaching your system, by building a much more secure Linux... Continue reading at Betanews
[ Betanews | 2019-02-06 00:00:00 UTC ]
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Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Facebook Inc. has faced congressional panels, government fines and mounting public pressure over its use and handling of private user data. On Wednesday, after a report said the company had been paying people — some as young as 13 — $20 a month to install a research app on their phones that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-30 23:35:00 UTC ]
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Facebook Inc. has faced congressional panels, government fines and mounting public pressure over its use and handling of private user data. On Wednesday, after a report said the company had been paying people — some as young as 13 — $20 a month to install a research app on their phones that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-30 23:35:00 UTC ]
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For years, Facebook has been paying some users $20 per month to install a research app on their phones that can collect intimate information about their online behavior and communications, according to a report published Tuesday by TechCrunch. Since 2016, users ages 13 to 35 could exchange their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-30 00:00:00 UTC ]
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The share of online sales of books could be as high as 35 percent in the Russian market within five years, according to one executive. The post Russian Booksellers Say Online Retail Competition Is Gaining Fast appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-29 00:00:00 UTC ]
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After 21 years as the place where local sports fans could find a rare baseball card, an autographed football or even collectible photos, comic books and other memorabilia, the DugoutZone is closing its doors in Ellicott City. Rick Hubata, owner, said it’s time to shutter the brick-and-mortar... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-26 00:00:00 UTC ]
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Independent publisher Joe Pearson of Design for Today who lost £100,000 worth of stock in the Croydon warehouse fire has been “astonished” by an online funding campaign raising almost £25,000 from well-wishers. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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The Big Green Bookshop is closing down its physical premises as owner Simon Key moves the business to online only, with "absolute monster" rates and rents forcing him to shut the bricks and mortar shop. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek
[ AdWeek | 2018-12-27 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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Bonnier Books UK imprint Zaffre has launched a new website for brand author Wilbur Smith in a joint venture with his creative team at Wilbur Smith Enterprises. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
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In the wide world of online photo book services, Mixbook handily distinguishes itself as one of the best. One main reason is Mixbook’s smooth, easy-to-use web editor which makes it a pleasure to assemble your creation. The resulting photo book was also quite good. Colors popped, quality was... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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Vodafone Foundation, the telecommunications company's charitable arm, and Andersen Press are offering parents a free children’s book about using social media responsibly. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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Ganxy, founded in 2009 by Joshua Cohen and Aleks Jakulin to help music and then book publishers sell their content online, is going out of business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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Capital Crime, Adam Hamdy and David Headley's new London-based crime and thriller festival, is launching a new initiative: Capital Crime Digital. Continue reading at The Bookseller
[ The Bookseller | 2018-11-23 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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Investigative journalist Anabel Hernández has risked her life to expose corruption at the heart of her country’s violent ‘drug wars’. She tells Lucy Lamble why staying silent is not an optionAnabel Hernández is an award-winning investigative journalist, who has dedicated her career to exposing... Continue reading at The Guardian
[ The Guardian | 2018-11-14 00:00:00 UTC ]
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Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News
[ ABC News | 2018-11-10 00:00:00 UTC ]
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