Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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HarperCollins Children's Books is launching a new teen series with a hunt for its cover star... Continue reading at The Bookseller
[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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#harpercollins children
#teen series
Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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#nosy crow
#publish book
#john lewis
#picture book
The new app 'Put Me in the Story,' released by publisher Sourcebooks, will allow older readers to add the name of a younger one to Sourcebook titles. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-20 00:00:00 UTC ]
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#publisher sourcebooks
#older readers
James Daunt has said Waterstones booksellers must work harder to meet customers’ needs... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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#james daunt
#waterstones booksellers
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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#marie claire
Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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#produce print
#digital ads
#company announced
#des moines
HarperCollins is releasing 50 of its most successful picture books for tablets for the first time... Continue reading at The Bookseller
[ The Bookseller | 2012-11-01 00:00:00 UTC ]
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Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York
[ Crains New York | 2012-10-25 00:00:00 UTC ]
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#digital subscribers
#operating profit
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#$40 million
#editorial content
#usa today
#york office
Association of American Publishers A Pennsylvania District Court judge seems to be fed up with copyright holders wasting the courts’ time and resources, ordering an adult movie studio and five anonymous alleged copyright infringers to present their respective cases to court in a bellwether... Continue reading at PC World
[ PC World | 2012-10-10 00:00:00 UTC ]
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#litigation expenses
#aggressive agenda
As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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#long line
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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#betting big
#rising stars
#david cohen
#universal mccann
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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#including titles
#target audience
#thought catalog
#$40 million
Anobii has postponed until 2013 an affiliation scheme it devised to enable independent... Continue reading at The Bookseller
[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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#enable independent
After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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#shopping cart
#social networks
#recent comments
#daily telegraph
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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#french publishers
#fighting back
Bloomsbury is asking members of the public to star on the cover of a forthcoming novel. The... Continue reading at The Bookseller
[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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#cover stars
Oxford University Press is to put its scholarly editions online for the first time in a digital... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Thriller writer James Patterson has been crowed as the world’s top-earning author in 2011-... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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Sad news for global freeloaders travellers looking to keep up with Gmail and Twitter on their Amazon e-reader. The online book seller has started closing in on excessive free web browsing, policing a 50MB data limit on its keyboard Kindle iterations. According to users on MobileRead, you'll... Continue reading at Engadget
[ Engadget | 2012-07-24 00:00:00 UTC ]
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#sad news
#kindle store
#july 1st
#kindle touch