Forbes Puts an Ad on its Cover

Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
News tagged with: #cover appeared #native ads

Other Publishing stories related to: 'Forbes Puts an Ad on its Cover'

Global Ad Distribution Announces Partnership with MyDistrict.Net

LAS VEGAS, Nevada &ndash; July 25, 2013 &ndash; Global Ad Distribution, the publishing industry&rsquo;s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas

Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announces #play store #normal price

Bridget Jones cover revealed

Jonathan Cape has revealed the cover for Helen Fielding's forthcoming Bridget Jones novel,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan cape #helen fielding

Forbes Media Launches a Wine Club Subscription Service

Forbes Media has launched Forbes Wine Club, a new subscription and e-commerce site that connects subscribers with fine wines they are likely to enjoy. The company has partnered with Lot18 to create ForbesWineClub.com, a customizable wine buying experience. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forbes media #e-commerce site

Rolling Stone slammed for Boston bomber cover

Rolling Stone magazine is getting slammed for a cover featuring accused Boston bomber Jahar Tsarnaev.The magazine's cover subjects have drawn their share of controversy over the years, whether it was Charles Manson or Britney Spears. But Mr. Tsarnaev seems to have drawn a far stronger reaction,... Continue reading at Crains New York

[ Crains New York | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deep roots #strong presence #radical islam #front page #dark side

Forbes Media pairs tech, tastes for wine club

Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media... Continue reading at Crains New York

[ Crains New York | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core business #santa rosa #tasting room

If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren&rsquo;t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising

Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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BTS puts wind in its sails

Digital development agency Beyond the Story is to release an interactive version of Kenneth... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive version

Young book-buyers 'put off Amazon'

Young people have been put off buying from Amazon after recent revelation's about the company... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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Blippar app animates Pan Mac covers

Two new novels from Pan Macmillan, including Peter James' new thriller Dead Man's Time,... Continue reading at The Bookseller

[ The Bookseller | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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NSA surveillance puts George Orwell's '1984' on bestseller lists

Big Brother is watching. And people are reading.Big Brother is watching. And people are reading. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #big brother

Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher

Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

Book Fair Fights to Put Colombia Firmly on the Literary Map

The Bogota International Book Fair convenes nearly the entire Colombian publishing industry and focuses on bringing the region's books and authors to the public. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Penguin puts Phillips in to head Author Solutions

Penguin has moved Andrew Phillips over to become c.e.o. of self-publishing business Author... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad