Forbes Puts an Ad on its Cover

Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
News tagged with: #cover appeared #native ads

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Digital growth will put a strain on bricks & mortar, says Orion's Roche

Written By: Charlotte Williams Publication Date: Wed, 16/02/2011 - 07:42 Orion chief executive Peter Roche has called increasing ebook sales "welcome" but cautioned that they will put "more of a strain on bricks and mortar" bookselling. Roche was speaking to hundreds of authors, agents and... Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #central london

What About an Ad Wall?

Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger part

BookBuddy Relaunches With Rating, Comments Added

The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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Dorchester Media Puts Entertainment, Select Romance Mag Assets on the Block

New York City-based Dorchester Media LLC is fielding offers for the assets of its Lifestyle Entertainment Teen Magazine and Romance Groups. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell

High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising budgets #data collected #high-impact ads #average number

Editor 'provided cover for spies'

Plot thickens: Dominic Lawson denies new accusations that he helped MI6 agents when working for the SpectatorRelated stories:MI6's lawyers lose spy book appeal Pen mightier than the sword Russian colonel's defection an intelligence coup for Britain Dominic Lawson, the editor of the Sunday... Continue reading at The Guardian

[ The Guardian | 2001-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday telegraph #spectator magazine