Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times
[ The New York Times | 2016-06-06 00:00:00 UTC ]
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The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara... Continue reading at AdWeek
[ AdWeek | 2016-05-31 00:00:00 UTC ]
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As advertisers turn their backs on newsprint, publishers who have been in denial about the digital revolution are confronted by an uncomfortable realityI am in Ireland to address the Irish Press Council’s annual general meeting in a lecture entitled “Have newspapers got a future?”My theme is... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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Independent publisher of user manuals Haynes is to close its US and Swedish bases and axe 41 jobs due to falling demand for print manuals. Continue reading at The Bookseller
[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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The books community that my site joined was driven by enthusiasm not clicks, goodwill and not money – and that culture has goneI miss the internet. I know that, technically, the internet still exists. It’s the Facebook-, Twitter-filtered series of algorithms designed to put cat videos, think... Continue reading at The Guardian
[ The Guardian | 2016-05-16 00:00:00 UTC ]
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Since her Blue Bloods series with Disney-Hyperion debuted a decade ago, Melissa de la Cruz has published a steady stream of bestselling novels and become a luminary in the YA universe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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BEA is one of Emil Ferris’s first stops in the launch of her graphic novel, "My Favorite Thing Is Monsters," (Fantagraphics, Oct.), a fiction that evokes myth, horror, psychedelia, and wonder through the illustrated notebook of Karen Reyes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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It’s been a long time since Jay McInerney attended a BEA, “at least 10 years,” says the author, whose highly anticipated new novel, Bright, Precious Days (Knopf) will land in bookstores this August. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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With a goal of combining forces by January 2017, W3C and IDPF formalize their plans in an announcement ahead of BookExpo America. The post World Wide Web Consortium and IDPF Confirm They’re Exploring Merging appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-10 00:00:00 UTC ]
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The two publishers, based in San Francisco and New York respectively, have launched a co-published list for fall featuring titles by Walter Mosley and Julian Assange. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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Patrick Ness and Lewis MacDougall, the actor playing the lead role in the upcoming film adaptation of Ness' A Monster Calls, will be appearing at this year’s Young Adult Literature Convention (YALC). Continue reading at The Bookseller
[ The Bookseller | 2016-04-30 00:00:00 UTC ]
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There has been a "significant" decrease in public library usage over the last nine years with usage falling from 14.3 percentage points since 2005, new figures have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-04-30 00:00:00 UTC ]
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In religion and spirituality publishing news today: a lawsuit issued by Scientology leader David Miscavige against a U.K. publisher, an appeal against censoring children’s books, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from... Continue reading at AdWeek
[ AdWeek | 2016-04-15 00:00:00 UTC ]
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