Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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#technology platforms
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Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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#mobile web
#mobile apps
#waiting list
#longest line
A monster is calling. YA author Patrick Ness's story of a boy named Conor who is visited after midnight by an ancient monster stalks into theaters on December 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-15 00:00:00 UTC ]
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#monster calls
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This year's regional bookseller shows benefited from the continued growth of the indie bookstore channel, which brought in more new bookstore owners and younger frontline booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek
[ AdWeek | 2016-11-10 00:00:00 UTC ]
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#successful video
#play music
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Revenues at HarperCollins have fallen by $20m (£16.10m) to $389m (£313m) for the first fiscal quarter of 2017, although this decline was partially offset by "the continued expansion of HarperCollins' global footprint", the publisher's parent company News Corp has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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#partially offset
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If you’re reading this, you’ve no doubt survived election day. Congratulations. And maybe, just maybe, you’re ready to move onto something else — anything, really — to take your mind off of this unforgettable election year. Might we suggest leafing through a new cookbook? There’s nothing quite... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-09 00:00:00 UTC ]
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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#delivering ads
#people familiar
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Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
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#post snapchat
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The word most frequently used to describe this year's fall regional bookseller trade shows was 'energetic.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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#native advertising
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Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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#media brands
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Authors received €200,000 (£180,026) in Irish Public Lending Remuneration (PLR) payments in 2015, €100,000 (£90,013) less than the figure paid in 2014, according to the Irish Examiner. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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#european publishers
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#open question
#bad news
Although Educational Development Corp. saw its revenue soar in the last 18 months—in Q2 sales jumped 105%—investments made to meet rising demand led to a decline in profit in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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#meet demand
Wall Street gave a cool reception Monday to AT&T’s plan to buy Time Warner Inc., illustrating sharply divergent views on whether the blockbuster deal will usher in a new era of media consolidation or merely more scrutiny from federal regulators. But the uncertainty didn’t stop some analysts... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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#facebook live
#live broadcasts
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#outer space
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#vast majority
A Shakespeare retelling, a dramatic nonfiction story from Mali, and two celebrity chef memoirs are among the season's new audiobook releases. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-10-19 00:00:00 UTC ]
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