Facebook is urging a judge in Washington, D.C. to halt proceedings in a lawsuit brought by the attorney general Karl Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-06-07 15:14:55 UTC ]
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Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday
[ Digiday | 2016-11-09 00:00:00 UTC ]
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
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You no longer have to wait patiently for your favorite superstars to share a link for their Facebook Live streams. Facebook is introducing scheduling to Live, letting publishers queue up streams so that you can tune in the moment the event starts. Th... Continue reading at Engadget
[ Engadget | 2016-10-19 00:00:00 UTC ]
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A group of Cambridge schoolchildren have been given access to Amazon's drone development laboratory in the city, in a tour described as the first of its kind in the world. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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According to an ACLU blog post published on Tuesday, law enforcement officials implemented a far-reaching surveillance program to track protesters in both Ferguson, MO and Baltimore, MD during their recent uprisings and relied on special feeds of use... Continue reading at Engadget
[ Engadget | 2016-10-11 00:00:00 UTC ]
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Hours after the Washington Post published a video of Donald Trump in 2005 stating, among other things, that "And when you're a star, they let you do it...You can do anything. Grab them by the p---y," the candidate issued a video response that went ou... Continue reading at Engadget
[ Engadget | 2016-10-08 00:00:00 UTC ]
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Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday
[ Digiday | 2016-10-06 00:00:00 UTC ]
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A year after Facebook launched Instant Articles, 100 or so publishers were on board the fast-loading mobile article feature, which has its pros and cons. Perhaps that's why there have been some notable holdouts. Bloomberg Media, The Wall Street Journal and Vice News are among those that have all... Continue reading at Digiday
[ Digiday | 2016-10-06 00:00:00 UTC ]
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The International News Media Association (INMA) released a survey of large publishers last week that captured their complicated relationship with Facebook. These five charts document publishers’ perception of various Facebook features, their mixed feelings about Instant Articles, changes in... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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