Facebook steps up competition with YouTube with ad-supported videos

Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from those videos.The social network is testing a new “suggested videos” feature in its news feed, which will see videos from partner publishers and creators recommended to Facebook users, with advertisements running in between them. Related: Youtube could be 'eclipsed' if Facebook video tackles piracy - Fullscreen boss Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-02 00:00:00 UTC ]
News tagged with: #facebook users #make money #4bn times #partner publishers

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Google pledges $10M to support businesses in underserved communities via libraries

Google has long been a philanthropic powerhouse, with STEM education, economic security and inclusion as top priorities. Through its charitable arm, the company also is tackling housing and homelessness, along with criminal justice reform. Next up — libraries. On Thursday, Google.org announced... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-03 21:51:27 UTC ]
More news stories like this | News stories tagged with: #libraries #$2 million #charitable arm #top priorities #underserved communities


Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with: #short stories


What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #digital media #physical stores #consumer confidence #direct impact #cyber monday


Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

  Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 21:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #facebook users


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #news corp #executive chairman #rupert murdoch


A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #recent months #minority stake #merger talks


Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | News stories tagged with: #publishing industry #purchase intent #advertising business #real time #machine learning


Authors Guild, AAR File Brief Supporting Publishers in Audible ‘Captions’ Case

The groups argue Audible should be required to "license the rights it seeks to exploit for its profit—just as others must—as required by copyright law and fundamental fairness.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright law #audible captions #supporting publishers #authors guild


Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #nielsen #public policy #social impact #climate activism


Kamila Shamsie was stripped of a literary award for her support of Palestine.

Kamila Shamsie, award-winning British Pakistani author, was due to receive this year’s Nelly Sachs Prize—a biennial, €15,000 award given by the German city of Dortmund that recognizes “outstanding literary contributions to the promotion of understanding between peoples”—until yesterday, when the... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-19 17:32:17 UTC ]
More news stories like this | News stories tagged with: #literary award #kamila shamsie


Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #growing exponentially


Dalcher triumphs over competition to win Goldsboro Glass Bell Award

Christina Dalcher has won the £2,000 Goldsboro Glass Bell Award with her dystopian debut novel VOX (HQ).  Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 12:41:53 UTC ]
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Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with: #digital publishing #editorial content #full page #print media


“Literature Locked Up” Supports An End to US Prison Book Bans for Banned Books Week

PEN America launches their "Literature Locked Up" program for Banned Books Week in support of ending prison book banning. Continue reading at Book Riot

[ Book Riot | 2019-09-12 13:15:15 UTC ]
More news stories like this | News stories tagged with: #books week


DK signs seven-minute workouts from YouTube fitness guru Wyndham-Read

DK has acquired The Seven-Minute Body Plan by personal trainer and YouTube star Lucy Wyndham-Read. Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 10:46:04 UTC ]
More news stories like this | News stories tagged with: #personal trainer


How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | News stories tagged with: #digital publishers #big deal #e-mail statement #phone interview #digital advertising


A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #social disease #tail end


CNN’s climate town hall was a step forward. But we still need a climate debate.

Ahead of CNN’s climate-focused town-hall marathon, which took place across seven hours last night and featured 10 Democratic presidential candidates back to back, Emily Tamkin, CJR’s public editor for CNN, had some advice for the network. The moderators, Tamkin said, should take it as given that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-09-05 11:55:57 UTC ]
More news stories like this | News stories tagged with: #memoir #political unrest #unidentified assailants #major outlets #century ago


Facebook is getting very, very good at faking your face

But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company

[ Fast Company | 2019-09-04 09:00:55 UTC ]
More news stories like this | News stories tagged with: #science fiction #invested heavily #digital world


Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | News stories tagged with: #conde nast #ad sales #upfront negotiations