Facebook steps up competition with YouTube with ad-supported videos

Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from those videos.The social network is testing a new “suggested videos” feature in its news feed, which will see videos from partner publishers and creators recommended to Facebook users, with advertisements running in between them. Related: Youtube could be 'eclipsed' if Facebook video tackles piracy - Fullscreen boss Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-02 00:00:00 UTC ]
News tagged with: #facebook users #make money #4bn times #partner publishers

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Richardson promoted at HQ as Thomas and Smith step up

HarperCollins has made a string of promotions in its HQ and Mills & Boon publicity team with Lucy Richardson becoming head of publicity, while Joe Thomas and Isabel Smith also step up. Continue reading at The Bookseller

[ The Bookseller | 2019-12-18 21:48:45 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes

Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek

[ AdWeek | 2019-12-17 19:35:26 UTC ]
More news stories like this | News stories tagged with: #news publisher #real-world examples


Knights Of Christmas ad hits 100,000 views

​Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with: #news publisher #campbell brown #news partnerships


After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with: #news publisher #referral traffic #major role #campbell brown #news partnerships


Little, Brown grows rights team as Dorée steps up

Helena Dorée, formerly senior rights manager, is taking on selling US rights as head of US Rights at Little, Brown Book Group. Continue reading at The Bookseller

[ The Bookseller | 2019-11-27 15:24:13 UTC ]
More news stories like this | News stories tagged with: #brown book


Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #golden age #banner ads


YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | News stories tagged with: #nielsen #ad spend #product manager #video platforms


Authors call out John Lewis for 'similarities' between Christmas ad and children's books

John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | News stories tagged with: #bookseller #children’s book #bookshop #christmas ad #john lewis #authors call #christmas advert


Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #ad spend #makes sense #recently unveiled #ad tech


Seymour wins FutureBook audio competition

William Seymour has won The Future AudioBook Originals competition with his short story "Interviewing". Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 17:32:18 UTC ]
More news stories like this | News stories tagged with: #audiobook #short story


Lionel Barber to step down as editor of the Financial Times

In May, Jim Waterson, media editor at The Guardian, reported that Lionel Barber, the editor of the Financial Times, was on the way out, and that the search was on for his replacement. In the summer, when Amber A’Lee Frost, who was interviewing Barber for CJR, mentioned that he was retiring,... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-12 13:03:08 UTC ]
More news stories like this | News stories tagged with: #british publishing #hearst #previous version #rudy giuliani #unidentified assailants #media industry #multiple titles


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #digital media #online publishing #direct result #york magazine


The Economic Case for Supporting Libraries

Libraries do so much for so many, but what about the economic evidence of these benefits? Learn about the return on investment of libraries. Continue reading at Book Riot

[ Book Riot | 2019-11-06 11:39:24 UTC ]
More news stories like this | News stories tagged with: #libraries #supporting libraries


CILIP pushes for library support in election campaign

CILIP, the Chartered Institute of Library and Information Professionals, is leading a campaign calling for politicians to make local libraries a big election issue. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 17:51:40 UTC ]
More news stories like this | News stories tagged with: #libraries #campaign calling #information professionals #chartered institute #library support


Lee Child eclipses the competition with Blue Moon straight in at number one

Lee Child’s Blue Moon (Bantam) has illuminated the charts, beaming straight into the UK Official Top 50 number one with 56,700 copies sold in its first week on sale.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 11:31:57 UTC ]
More news stories like this | News stories tagged with: #sblue moonbantam #lee child


USA Today is repackaging video to create streaming series

The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday

[ Digiday | 2019-11-04 05:01:40 UTC ]
More news stories like this | News stories tagged with: #news publisher #operated properties #usa today


404 Ink lands Donnelly book on video games and mental health

Indie 404 Ink has landed a part-memoir, part-investigation of how video games can positively impact mental health from journalist Joe Donnelly. Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 16:31:20 UTC ]
More news stories like this | News stories tagged with: #mental health #video games


Reading for Pleasure Prize Competition launches

The Reading for Pleasure Prize Competition has launched to find "compelling, disruptive and innovative" ideas that encourage people in the UK and beyond to read for pleasure throughout the year.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 03:13:56 UTC ]
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Kin Is Bringing 5 Lifestyle Shows to Facebook Watch

Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek

[ AdWeek | 2019-10-30 18:10:00 UTC ]
More news stories like this | News stories tagged with: #cookbook #family cookbook #public figures #facebook watch