Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with: #revenue streams #pop culture #late july #broader effort #wholly owned #digital media

Lit Hub Daily: August 2, 2023

Julie Schumacher on 30 years of correspondence with her late friend, Melissa Bank: “I feel the impulse to write to her when I see the coil of postage stamps on my desk, or when I read a book that I wish she could read.” | Lit Hub Memoir When the Beatles found their voice. | […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-02 10:30:58 UTC ]
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Video and Audio Downloader Pro 2 review: Save YouTube videos and more

At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World

[ PC World | 2023-07-31 17:44:06 UTC ]
More news stories like this | News stories tagged with: #personal software #worked smoothly #downloading media #downloading playlists #direct extraction #makes sense #films threaten #media library #download audio #local storage #download netflix #simply surf #address bar #input field #libraries

SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-31 13:37:54 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks

Equity Firm Eyeing Simon & Schuster to Sell RBmedia for $1 Billion

In what is likely a record price for an audiobook publisher, KKR, the private equity firm that owns RBmedia—and a rumored contender to buy S&S—is selling the company for an alleged $1 billion sum. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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SFF eBooks On Sale Today for $5 or Less!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-24 13:36:59 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks

After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned

SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-17 13:53:44 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks

Read and learn more for a Prime Day-like price

Knowledge is a lifelong pursuit, but finding time to read, study, and learn new things isn’t always easy. That’s why apps like Headway exist. It’s on sale now through July 17th during our version of Prime Day — Deal Days Summer 2023. Headway is a powerful learning app that helps you... Continue reading at PC World

[ PC World | 2023-07-13 08:00:00 UTC ]
More news stories like this | News stories tagged with: #apple editors #15-minute reads #lifetime subscription

Amazon Prime Day 2023 Day 2: The best deals you can still get

The second half of Amazon Prime Day is here and you can still pick up a bunch of tech on sale. This year has brought a number of solid, Prime-exclusive deals on some of our favorite tech, including Apple AirPods, Google Pixel phones, and of course, Amazon’s own devices like Echos, Kindles, Fire... Continue reading at Engadget

[ Engadget | 2023-07-12 14:12:31 UTC ]
More news stories like this | News stories tagged with: #rgb lighting #per-key basis #steam deck #raspberry pi #1tb ssd #latest version #yahoo life #car experts #ebooks #kindle

Anthropic releases Claude 2, a more capable, less gullible AI chatbot

Just five months after Anthropic debuted its ChatGPT rival, Claude, the company is back with an updated version that promises longer answers, more detailed reasonings, fewer hallucinations and generally better performance. It also now scores in the 90th percentile of graduate school applicants... Continue reading at Engadget

[ Engadget | 2023-07-11 16:00:53 UTC ]
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SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-10 14:20:58 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks

SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-03 14:54:55 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks

Rare Harry Potter bought for 30p may fetch up to £5,000

First edition of Harry Potter and the Philosopher’s Stone bought by UK book collector goes up for auction next weekIt is a book that has certainly lived up to its name: a rare edition of Harry Potter and the Philosopher’s Stone bought for 30p could fetch up to £5,000 at auction.The first novel... Continue reading at The Guardian

[ The Guardian | 2023-06-30 09:29:28 UTC ]
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The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media

Beijing International Book Fair Reports 2,500+ Exhibitors

In its first fully physical iteration since 2019, Beijing International Book Fair reports that it drew some 200,000 attendees in four days. The post Beijing International Book Fair Reports 2,500+ Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-21 12:25:27 UTC ]
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News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant

How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen