Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian
[ The Guardian | 2023-11-08 02:03:36 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Hannah Lillith Assadi on losing home, identity, and her father: “I wonder what it is I have inherited from him more profoundly: his Palestinian-ness or his propensity to fall?” | Lit Hub Memoir At the Refocus Film Festival, Kristen Roupenian and director Susanna Fogel talk about adapting “Cat... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-02 10:30:44 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, November 5 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-01 10:00:58 UTC ]
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Total sales at Amazon increased 13%, to $143.1 billion, in the third quarter ended September 30, 2023, over the comparable period in 2022, and operating income jumped to $11.2 billion, from $2.5 billion in the third quarter 2022. Online sales rose 7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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United Kingdom regulators were effectively the last hurdle stopping Microsoft from purchasing Activision Blizzard, in the biggest merger the video game industry has ever seen. That hurdle was cleared this morning as the UK’s Competition and Markets Authority relented to adjusted terms.... Continue reading at PC World
[ PC World | 2023-10-13 14:10:14 UTC ]
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Agatha Christie is the bestselling novelist of all time, and many of her ebooks are on sale today for $2-3, including her most popular titles! Continue reading at Book Riot
[ Book Riot | 2023-10-04 16:44:37 UTC ]
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Friday the 13th of October, no less! Start your Halloween early, if you haven't already, with new outings from James J. Butcher and Benedict Jacka, the adult fiction debut of YA phenom Cassandra Clare, and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-04 04:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-10-02 14:03:24 UTC ]
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Europa buys a new novel from International Booker and NBA finalist Shokoofeh Azar, Frieda McFadden sells the next installment in her Housemaid series to Poisoned Pen, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
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Seven years after debuting with 'The Nix,' Nathan Hill returns with 'Wellness.' Plus Ava Reid, author of two dark fantasy novels for adults, makes a YA foray with 'A Study in Drowning,' and John Scalzi subverts classic supervillain tropes with 'Starter Villains.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
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Just when Microsoft's buyout of Activision seemed to finally be near complete, the Federal Trade Commission said it will revive its attempt to block the $69 billion deal in an adjudicative process. The FTC plans to restart its in-house trial against Microsoft’s... Continue reading at Engadget
[ Engadget | 2023-09-28 16:28:44 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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“What are we willing to fight for? What do we deserve, morally speaking? What is our place, our relationship with the universe, with nature?”During a preview of The Talos Principle 2 in August, series writer Jonas Kyratzes posed 19 questions about the essence of humanity in just 90 seconds.... Continue reading at Engadget
[ Engadget | 2023-09-19 16:00:14 UTC ]
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Not all international audiobook markets are evolving at the same pace, according to speakers at the second online Frankfurt Rights Meeting. The post Frankfurt Rights Meeting 2: Developments in Audio appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-16 00:02:33 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday
[ Digiday | 2023-09-14 15:29:34 UTC ]
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