Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
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The Meta Quest 2 VR headset is still on sale in an Amazon Black Friday deal

Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget

[ Engadget | 2023-11-25 15:47:52 UTC ]
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The 60 best Black Friday deals for 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget

[ Engadget | 2023-11-24 15:32:10 UTC ]
More news stories like this | News stories tagged with: #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #spend $40 #— including #— precisely #kindle

The 58 best Black Friday deals 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget

[ Engadget | 2023-11-24 14:12:44 UTC ]
More news stories like this | News stories tagged with: #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #spend $40 #— including #— precisely #kindle

APA: Audiobooks’ US Share Up 5 Percent, 2017 to 2022

The Audio Publishers Association's Michele Cobb sees a steady gain by audiobooks in the United States' publishing marketplace. The post APA: Audiobooks’ US Share Up 5 Percent, 2017 to 2022 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-22 19:35:05 UTC ]
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Project Gutenberg Produced 5,000 AI Audiobooks, but How Do They Sound?

Project Gutenberg's AI audiobook project is yet another instance of AI encroaching on the book industry. But how do the audiobooks sound? Continue reading at Book Riot

[ Book Riot | 2023-11-22 11:36:00 UTC ]
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Roli Seaboard Rise 2 review: I wish I had a horror movie to score

I am, primarily, a guitarist. Dabbling in keys and synths has always felt a bit unnatural from a physical standpoint. A keyboard doesn’t respond the way a fretted instrument does. This isn’t surprising, nor is it a bad thing. It’s just not what I’m used to. The better... Continue reading at Engadget

[ Engadget | 2023-11-10 15:00:28 UTC ]
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Jaci Updike Is Penguin Random House's First Chief Revenue Officer

The PRH sales veteran has been promoted to the newly created position of chief revenue officer, from president of sales and marketing, at Penguin Random House U.S. The division's Jeff Weber and Michael Rotondo also received promotions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian

[ The Guardian | 2023-11-08 02:03:36 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Lit Hub Daily: November 2, 2023

Hannah Lillith Assadi on losing home, identity, and her father: “I wonder what it is I have inherited from him more profoundly: his Palestinian-ness or his propensity to fall?” | Lit Hub Memoir At the Refocus Film Festival, Kristen Roupenian and director Susanna Fogel talk about adapting “Cat... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-02 10:30:44 UTC ]
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The week's bestselling books, Nov. 5

Southern California Independent Bookstore Bestsellers list for Sunday, November 5 Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-01 10:00:58 UTC ]
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Sales Rise, Profits Soar at Amazon

Total sales at Amazon increased 13%, to $143.1 billion, in the third quarter ended September 30, 2023, over the comparable period in 2022, and operating income jumped to $11.2 billion, from $2.5 billion in the third quarter 2022. Online sales rose 7%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Hachette Book Group Reports Third Quarter Revenue Dip

CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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Microsoft buys Activision, maker of Diablo, Warcraft, and Call of Duty, for $69 billion

United Kingdom regulators were effectively the last hurdle stopping Microsoft from purchasing Activision Blizzard, in the biggest merger the video game industry has ever seen. That hurdle was cleared this morning as the UK’s Competition and Markets Authority relented to adjusted terms.... Continue reading at PC World

[ PC World | 2023-10-13 14:10:14 UTC ]
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Agatha Christie Books On Sale Today for $2!

Agatha Christie is the bestselling novelist of all time, and many of her ebooks are on sale today for $2-3, including her most popular titles! Continue reading at Book Riot

[ Book Riot | 2023-10-04 16:44:37 UTC ]
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5 Witchy New Books for Friday the 13th

Friday the 13th of October, no less! Start your Halloween early, if you haven't already, with new outings from James J. Butcher and Benedict Jacka, the adult fiction debut of YA phenom Cassandra Clare, and others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-04 04:00:00 UTC ]
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