Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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When disaster strikes, technology can often be put to good use. Following the devastating earthquake that struck Nepal this week, Google and Facebook are among the companies helping those in the area, as well as people looking for friends and relatives. Google's People Finder does very much what... Continue reading at Betanews
[ Betanews | 2015-04-26 00:00:00 UTC ]
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Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Marc Jaffe acknowledges that he had an unorthodox publishing career: “I’ve always had one foot in publishing, and one foot in the media/tech world.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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A Q&A with James Oseland, EIC, and Ellen Carucci, publisher, of the new eco-lifestyle magazine. The post Past, Present, Future: Behind the Launch of Rodale’s Organic Life appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-24 00:00:00 UTC ]
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Penguin Random House in the US has launched a new consumer-facing website under a unified branding. Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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The Federation of European Publishers has launched a petition to promote the importance of copyright. Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being... Continue reading at AdWeek
[ AdWeek | 2015-04-22 00:00:00 UTC ]
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On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every... Continue reading at AdWeek
[ AdWeek | 2015-04-20 00:00:00 UTC ]
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Alma Books is launching a children’s and YA list of classic and translated titles and is hiring illustrators such as Axel Scheffler and Chris Mould. Alessandro Gallenzi, co-publisher at Alma, will launch 10 titles this September and 25 next year under the Alma imprint, and says the list is a... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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Radio Times magazine will host an annual festival celebrating the links between books, radio and television. The inaugural festival will take place at Hampton Court Palace from 24th–27th September. The festival aims to raise awareness of the fact that many TV and radio programmes are based on... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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The Independent Publishers Guild is to launch a charitable body aimed at improving the skills and business practices of its members. The IPG Foundation will fund a series of programmes including one-on-one mentoring, leadership coaching, apprenticeships and “a whole package of professional... Continue reading at The Bookseller
[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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Novelist Bernardine Evaristo fears ‘return to the literary invisibility of the past’ as research finds attempts to encourage diversity have stalledBlack and Asian authors in the UK say they are being shoehorned by a publishing industry which is almost blindingly white into writing fiction that... Continue reading at The Guardian
[ The Guardian | 2015-04-15 00:00:00 UTC ]
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#decades ago
Mills & Boon, Kobo and W H Smith are launching a Romance Writing Life competition, offering authors the chance to win a book deal with Mills & Boon, ebook promotions from Kobo and in-store support from W H Smith. Entrants must submit a synopsis of their novel and its first chapter via... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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Celebrities including Sir Paul McCartney, the members of One Direction and Kate Moss have contributed to a charity children's book about a half-girl, half-dinosaur, launched today (14th April) at the London Book Fair by Fat Fox Books. Holly Milbank, m.d. of Fat Fox Books, was inspired to create... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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