Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Fantasy author accuses the online giant of using its market dominance ‘to control what we write and what we read’The grande dame of fantasy Ursula K Le Guin has weighed in forcefully to the debate about Amazon’s role in publishing. In a blogpost on the site Book View Cafe, entitled “Up the... Continue reading at The Guardian
[ The Guardian | 2015-06-03 00:00:00 UTC ]
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Yale University Press will publish the Windham-Campbell Prizes's annual keynote addresses in a new series titled "Why I Write.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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Travel quarterly to debut in September with 450,000 circ. The post Lonely Planet Has Plenty of Company with New Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-03 00:00:00 UTC ]
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Sales rose 25% at Educational Development Corp. for the fiscal year ended February 28, 2015, and net earnings jumped to $859,200 in the year, up from $357,600 in fiscal 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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Study of six major awards in the last 15 years shows male subjects the predominant focus of winning novels• How well do you know fiction’s female protagonists - quizAnalysis of the last 15 years of winners of six major literary awards by the critically acclaimed author Nicola Griffith has found... Continue reading at The Guardian
[ The Guardian | 2015-06-01 00:00:00 UTC ]
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At Book Expo America in New York today (Friday 29th May), Hachette Book Group c.e.o. Michael Pietsch, Little, Brown publisher Reagan Arthur, and bestselling author James Patterson are announcing the launch of “jimmy patterson,” a children’s imprint which "aims to save lives" by making kids into... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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University College London will next week launch UCL Press, the first “fully Open Access university press in the UK”. The in-house publishing arm, which will launch on 4th June, will focus on scholarly monographs, textbooks and journals. It will make all its books, journals and monographs freely... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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A new literary-themed East London club night, called Late Night Library Club, is being launched, with the first event celebrating Sarah Waters’ Tipping the Velvet (Virago). Late Night Library Club has been set up by the team behind The Amy Grimehouse cinema and arts club night that celebrates... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
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In the Voyagers novels, there aren’t any Klingons to be found: it’s kids who are boldly going forth and discovering strange new worlds—and readers can come along. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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The awards will identify and celebrate talented young members of the U.S. publishing community, and bring recognition to them on a global stage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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$10,000 award in memory of publisher Matthew Richell announced at Emerging Writers’ festival in Melbourne, which will also be a partner on the prizeA new Australian literary award has been established in memory of Matthew Richell, the Sydney publisher who died in a surfing accident in 2014 at... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Harlequin and HarperCollins Publishers announced the launch of Harlequin Audio, a new audio imprint for Harlequin titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-21 00:00:00 UTC ]
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National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian
[ The Guardian | 2015-05-20 00:00:00 UTC ]
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Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook. On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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Midwest Tape, which distributes various media to libraries, has announced the roll-out of its new ebook offerings through its hoopla platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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