Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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A racy novel picking up attention at the London Book Fair has officially been set as the launch title of the new adult fiction imprint at Bonnier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform. "The Tim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Springer has developed a new platform, Bookmetrix, to offer title and chapter level metrics across all of their books. Bookmetrix has been developed in partnership with Altmetric. The data captured on Bookmetrix is displayed on the book pages of Springer's content platform SpringerLink and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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[Sponsored Content] Publishers are always looking for unique ways to increase mobile app subscribers—especially paid ones. The post New Freemium Model Increases In-App Sales by 48% appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-14 00:00:00 UTC ]
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This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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Comics had an "explosive" launch on Scribd's subscription ebook platform in February. And here's an exclusive look at who's using the service and what they're reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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If you don't have a Kindle to read your books on then there's no worries, as apps exist on other platforms like Android. Amazon isn't standing still on this either, now offering customers on Google's mobile platform some new features already available on the stand-alone device. Included are two... Continue reading at Betanews
[ Betanews | 2015-04-11 00:00:00 UTC ]
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Oyster has launched an online ebook store in the US. The subscription company, which started out in September 2013 charging $9.95 a month for unlimited ebooks, has now expanded into online retail, launching an ebook store where customers can pay for individual titles. While only S&S,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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Stream Con NYC will take place from from October 30 to November 1 at the Jacob K. Javits Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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Despite struggles in the past, the publisher is continuing its efforts on the newsstand. The post Bauer Launches Christian Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-08 00:00:00 UTC ]
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Chronicle Books and Top Partners,a company owned by the same corporation that operates Tsutaya Mega bookstore chain, to open Chronicle Books Japan boutiques in 25 of its stores this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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The social networking site creates a new baby book designed for children to inherit an online identity on Facebook. Continue reading at BBC World
[ BBC World | 2015-04-07 00:00:00 UTC ]
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Women buy two-thirds of books sold but magazine reviews are centred on male authors and critics – though picture is beginning to changeThe continuing bias towards men in the British and American literary establishment has been confirmed by a study released on Tuesday.Vida, a US organisation... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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Today Turkey blocked access to a number of websites including YouTube and Twitter. The ban came after the sites published images of a prosecutor being taken hostage at a court in Istanbul earlier in the week. Google has vowed to getting things back up and running, but it's not the same story for... Continue reading at Betanews
[ Betanews | 2015-04-06 00:00:00 UTC ]
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BuzzFeed is going literary. The ever-growing media company launched BuzzFeed Books in December of 2013, and this year it is launching several projects under new Literary Editor Saeed Jones. First up is the BuzzFeed Emerging Writers Fellowship pr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-03 00:00:00 UTC ]
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A new European Commission-funded project will study whether or not reading digitally changes people’s comprehension of the text they consume. The Evolution of Reading in the Age of Digitisation (EREAD) research will launch next week in Ljubljana, Slovenia, and carry on until autumn 2017 at... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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