Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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One-hundred and twenty one in a series. Welcome to this week's overview of the best apps and games released for Windows in the past seven days. If you are interested in the development of Windows 10, you may be interested in screenshot leaks of build 10031 and build 10022 which allow you to... Continue reading at Betanews
[ Betanews | 2015-03-06 00:00:00 UTC ]
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Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Mandel Vilar Press will publish titles with a Jewish and Latino/Latin American focus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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The Minneapolis literary nonprofit is Brooklyn-based Emily Books to launch the Emily Books imprint. The partnership, according to Coffee House's Chris Fischbach, is paving the way for Emily Books co-founders, Emily Gould and Ruth Curry, to eventually launch their own press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
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Already dubbed by the media as a serious contender for Amazon, the new German online bookshop Genialokal.de will finally be launched on March 12th, the first day of the Leipzig Book Fair. The e-commerce platform promotes localism under the banner “fantastically local” and is an initiative of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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Having been turned down by his long-standing publisher Hanser Verlag, dark comedy finds home with Kein and AberMartin Amis’s latest novel, The Zone of Interest, has finally found a German-language home six months after it was turned down by his long-standing German publishing house, thought by... Continue reading at The Guardian
[ The Guardian | 2015-03-04 00:00:00 UTC ]
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If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Is a pan-European ebook platform still a viable option? Or has ebook platform development progressed so far that it has rendered the point moot? The post Should Europe Develop a Pan-European Ebook Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
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A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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Wattpad, the online reading and writing community, has released After Dark, an app that offers its users a curated selection of romance and erotica. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-26 00:00:00 UTC ]
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Physicians' Life—an upscale lifestyle title for doctors—will be launching in May. The magazine is backed by Slack Inc., a publisher that's noted for its professional medical media, not consumer titles. The post Medical Publisher Launches Lifestyle Magazine for Docs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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National Book Tokens is this week launching a pilot of a series of ebook gift cards, which it says will be an “innovative step forward that will help evolve ebook gifting”. The cards will be for six genres - literary fiction, mass fiction, crime and thriller, sci-fi and fantasy, romance and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-25 00:00:00 UTC ]
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Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday
[ Digiday | 2015-02-20 00:00:00 UTC ]
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