Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads," Facebook said in its announcement. "What LiveRail ultimately offers is a complete advertising solution for video publishers." Facebook already offers what it calls a premium video ad product on its network. Last year, it launched video commercials that automatically play in users' News Feeds, and it has been competing heavily for digital video ad dollars against places like Google, Twitter, AOL and Yahoo. One of the growing concerns of marketers is the quality of video inventory, making sure the ads are properly seen, fully measured and that they reach the intended audience. Finding trusted sources is becoming ever more crucial for the industry and an area in which companies like Facebook and Google feel they have an advantage. "We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," Facebook said. With a video ad network like LiveRail, Facebook can apply its audience data to targeting... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-02 00:00:00 UTC ]
News tagged with: #growing concerns #video inventory #intended audience #audience data #video publishers #premium publishers

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Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
More news stories like this | News stories tagged with: #national broadsheet #news corp

Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
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Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
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TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher

The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick mahomes #ad lib #environmental activist #exclusive data #online publisher #nielsen

Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun

By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with: #simon dumenco #chicago bulls #cut deals #anonymous tip #publishing news

Neil Carrol of Nickel City Graphics on growing along with his business

Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
More news stories like this | News stories tagged with: #video content #long time #digital content

Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #ad buys #instagram feed #print media

Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

[ CBC | 2019-06-10 08:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #running ads

Facebook and Twitter are growing into the mainstream

The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian

[ The Guardian | 2019-06-02 13:00:38 UTC ]
More news stories like this | News stories tagged with: #facebook removed #roughly equivalent #fake accounts

Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | News stories tagged with: #ad community

‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #tv industry

Nancy Pelosi Criticizes Facebook for Handling of Altered Videos

Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times

[ The New York Times | 2019-05-29 22:22:21 UTC ]
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Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week

[ Media Week | 2019-05-29 15:49:28 UTC ]
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Change UK pays for Facebook ad blitz amid dismal EU poll ratings

Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian

[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with: #online campaigning

Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue

How BuzzFeed Is Making its Video Shows Business Sustainable

BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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Facebook buys land in New Mexico but doesn’t say what it’s for

Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
More news stories like this | News stories tagged with: #mexico footprint #data center #los lunas