Adweek: You left Google after its IPO in 2005. Why publish your book [Im Feeling Lucky: Confessions of Google Employee Number 59] now? I kind of went back and forth on it. But after a couple of years, I just kept bumping into Google everywhere. I kept seeing the logo, I kept using it, I kept finding it mentioned in movies. And I had all of this background information in my head about how Google came to be and I just felt like I would never get it out my head until I actually put it on paper. It was somewhat therapeutic. An exorcism perhaps. You came to Google as an English major among engineers. You left as the voice of the company. How did it change you? Google really put an emphasis on not just solving the problem that was immediately in front of you but solving something that was larger and a step beyond. It also made me a lot more impatient with the world. The emphasis on speed and productivity and solving problems makes you realize just how many things could be better if people just put a little bit more effort into them in our daily lives. What do you consider to be your biggest contribution to Google? I think overall my role in giving Google more of a human voice and making it more than just a collection of software and hardware. And I dont take full credit for thatclearly, Larry and Sergey were the ones whose voice I was channeling. But giving that expression and helping Google communicate with its users in a way that was not intimidating and made it very... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Joanna Cannon has signed another two-book deal with The Borough Press for six figures. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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Tinder Press is publishing a memoir of near-death experiences from Maggie O'Farrell, which she says will be "the only non-fiction book I will ever write". Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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It's not being confused with altruism, but Google's way of working with publishers has made it more of a friend to publishers than Facebook. The post From frenemy to friend: How Google won publishers over appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-21 00:00:00 UTC ]
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The author of the appeals court decision that legalized Google Books last April told attendees that the case was not close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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Another day, another antitrust action against Google: On Monday, the Open Internet Project filed a new complaint with the European Union's top competition authority, charging the search giant with abusing its dominant position in the market for smartphone software.It was in 2014 that the OIP... Continue reading at PC World
[ PC World | 2017-03-07 00:00:00 UTC ]
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BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek
[ AdWeek | 2017-02-28 00:00:00 UTC ]
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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-23 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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News organizations operating in France will open up a new fact-checking service, CrossCheck, at the end of this month. Their initial focus will be on covering the forthcoming French elections, but with a number of international organizations participating, the project's reach could... Continue reading at PC World
[ PC World | 2017-02-06 00:00:00 UTC ]
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Transworld is publishing Dare to Dream, a book by Izzy Judd, wife of McFly drummer Harry Judd, telling the personal story of the couple's difficult time trying for a baby and turning to IVF. Continue reading at The Bookseller
[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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U.S. President Donald Trump is seeking to channel populist anger to stem immigration, but tech companies want him to know that hiring immigrants is necessary for the country's economy and boosts overall employment.Apple, Facebook, Microsoft, Amazon and Alphabet are said to be writing Trump a... Continue reading at PC World
[ PC World | 2017-02-02 00:00:00 UTC ]
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Books and bookstores will be more important than ever in the current climate, US feminist writer Roxane Gay told the American Booksellers Association's 12th Winter Institute in Minneapolis. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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Apple published its first paper on AI last month and now the company is set to join five others in a newly-formed research group. The Partnership on AI announced today that Apple would become its sixth founding member, adding to a lineup that already... Continue reading at Engadget
[ Engadget | 2017-01-27 00:00:00 UTC ]
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