Adweek: You left Google after its IPO in 2005. Why publish your book [Im Feeling Lucky: Confessions of Google Employee Number 59] now? I kind of went back and forth on it. But after a couple of years, I just kept bumping into Google everywhere. I kept seeing the logo, I kept using it, I kept finding it mentioned in movies. And I had all of this background information in my head about how Google came to be and I just felt like I would never get it out my head until I actually put it on paper. It was somewhat therapeutic. An exorcism perhaps. You came to Google as an English major among engineers. You left as the voice of the company. How did it change you? Google really put an emphasis on not just solving the problem that was immediately in front of you but solving something that was larger and a step beyond. It also made me a lot more impatient with the world. The emphasis on speed and productivity and solving problems makes you realize just how many things could be better if people just put a little bit more effort into them in our daily lives. What do you consider to be your biggest contribution to Google? I think overall my role in giving Google more of a human voice and making it more than just a collection of software and hardware. And I dont take full credit for thatclearly, Larry and Sergey were the ones whose voice I was channeling. But giving that expression and helping Google communicate with its users in a way that was not intimidating and made it very... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-26 00:00:00 UTC ]
News tagged with:
#classic literature
Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#moving forward
#display ads
#technology platforms
Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fake news
#audience network
#display ads
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#longest line
#waiting list
#mobile apps
#mobile web
Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video ads
#mobile web
#publishers appeared
#publishers start
#publishers monetize
What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsored content
#leading publishers
#holiday season
#facebook advertising
#fight google
#taking advantage
Michael Joseph has appointed Ione Walder, commissioning editor at Pavilion, to be its new cookery commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this |
Scholar Hurtado set out to “to correct what I perceived as a scholarly imbalance and some popular misconceptions” with his new book, 'Destroyer of the Gods.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
More news stories like this |
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#review process
#native ads
#native advertising
Carlton Publishing Group has hired Japhet Asher as digital director to oversee the company’s augmented reality (AR) and digital product development. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital director
Penguin Random House Children’s publishing director Shannon Cullen has signed with Michael O’Mara to publish a journal for parents after a “very competitive” auction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#competitive auction
Mashable, the 11-year-old publisher of news and entertainment content, has hired Jessica Coen as executive editor, it was announced Monday morning.She will report up to chief content officer Gregory Gittrich, and will run the company's global editorial team, starting this week. Ms. Coen will be... Continue reading at Advertising Age
[ Advertising Age | 2016-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#recently served
If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#search engine
#pleasantly surprised
#google amp
#post publishers
After producing award-winning works in music, musical theater and comics, Vivek Tiwary is now writing an illustrated YA novel and working to turn Dave Roman's children's graphic novel 'Astronaut Academy' into a TV series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tv series
#musical theater
#telling stories
#vivek tiwary
Bookouture has made two major hires as the three-year-old company hits unit sales of 4.2m in 2016 year to date. Continue reading at The Bookseller
[ The Bookseller | 2016-10-06 00:00:00 UTC ]
More news stories like this |
At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#systemic racism
#hire women
#bottom line
#business results
#diverse teams
#racially disparate
#wealth disparity
#silicon valley
#messaging app
#staff writer
At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#systemic racism
#hire women
#bottom line
#business results
#diverse teams
#racially disparate
#wealth disparity
#silicon valley
#messaging app
#staff writer
The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of companies. Their chief mission is to promote public understanding of AI while developing standards and... Continue reading at AdWeek
[ AdWeek | 2016-09-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#work cut
#research revealed
As writers learn that tech giant has processed their work without permission, the Authors Guild condemns ‘blatantly commercial use of expressive authorship’When the writer Rebecca Forster first heard how Google was using her work, it felt like she was trapped in a science fiction novel. “Is this... Continue reading at The Guardian
[ The Guardian | 2016-09-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#tech giant
Although the Frankfurt Book Fair doesn’t get underway until next month, a handful of big deals have already closed. Among the titles gaining early buzz in the run-up to the fair are two novels acquired in six figure deals late last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big deals
Independent bookshop Mr B's Emporium of Reading Delights in Bath is engaging Lizzy Stewart as an ‘illustrator in residence’ during this year’s Bath Children’s Literature Festival. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literature festival
#reading delights
#bath children