Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Marian Keyes' Grown Ups (Penguin) has leapfrogged Fiona Valpy's The Dressmaker's Gift (Lake Union) to claim the Amazon Charts' Most-Sold: Fiction top 20, in its second week in the chart. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 02:02:25 UTC ]
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Val McDermid’s How the Dead Speak (Sphere) has knocked Charlie Mackesy’s The Boy, The Mole, The Fox and The Horse (Ebury) from the UK Official Top 50 number one spot, with 16,856 copies sold for its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 10:19:09 UTC ]
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You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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The best-selling author and public interest lawyer comes from a family in which words mattered. A lot. Continue reading at The New York Times
[ The New York Times | 2020-01-23 10:00:04 UTC ]
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Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-20 05:01:59 UTC ]
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There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has maintained its UK Official Top 50 number one spot for a second week running and a third week in total, selling 58,614 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 12:47:17 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has thundered into the UK Official Top 50 number one spot, selling 129,985 copies in its first three days on sale, for £1.3m. Its predecessor Pinch of Nom became the fastest-selling non-fiction title since records began... Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 20:21:43 UTC ]
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On May 17, 1973, the first witness to testify in the Senate’s Watergate hearings took the stand. It wasn’t former White House Counsel John Dean, or former Chief of Staff H.R. Haldeman, or the burglar James McCord, but Robert C. Odle, Jr., a “baby-faced” 29-year-old who had been the office... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-13 13:14:35 UTC ]
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Michael Connelly’s The Night Fire has blazed into the Weekly E-Book Ranking number one spot, knocking Adam Kay’s Twas the Nightshift Before Christmas from the top after just one week. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 23:47:55 UTC ]
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Lee Child's Blue Moon (Transworld) has scored a double, topping both the Amazon Charts' Fiction rankings. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 01:59:42 UTC ]
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Complete with endorsements from Donald Trump and Judy Murray, the parody jacket turned up in a branch of FoylesThere are large acts of protest, such as the People’s Vote march that took place in London on Saturday. And then there are smaller ones, such as the work of the as yet unidentified... Continue reading at The Guardian
[ The Guardian | 2019-10-21 12:46:59 UTC ]
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The children/young adult category was one of only two categories that posted a sales increase this August over August 2018, according to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
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The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 03:01:17 UTC ]
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LARB presents this exclusive excerpt from Graffiti, the inaugural anthology from artist collective POC United, published this week by Aunt Lute Books. ¤ WHERE ARE YOUR WORDS welcome? Where do you have permission to scribble, scrawl, romanticize, speculate, brag, retaliate, and narrate your own... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-16 17:00:52 UTC ]
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Bill Bryson’s The Body (Doubleday) has sensationally leapfrogged Philip Pullman’s The Secret Commonwealth (Penguin/David Fickling) to claim the author’s 11th week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 07:35:55 UTC ]
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Indie rocker Liz Phair's "Horror Stories" is an explosive, unconventional memoir with a jumble of memories that play out like life. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-12 14:00:45 UTC ]
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Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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Philip Pullman’s The Secret Commonwealth (Penguin/David Fickling) has knocked Margaret Atwood’s The Testaments (Chatto & Windus) from the UK Official Top 50 number one spot, selling 54,301 copies in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 06:04:30 UTC ]
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Retailers are gearing up for a bumper Super Thursday ahead of this Saturday's Bookshop Day 2019 when events will be taking place up and down the country. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 08:58:18 UTC ]
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