Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Her new graphic memoir, “We Saw Scenery,” is based on old diaries she found three years ago: “I wrote down everything.” Continue reading at The Washington Post
[ The Washington Post | 2020-10-08 12:00:00 UTC ]
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Mrs Hinch's This is Me (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, selling 91,389 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 10:03:54 UTC ]
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My cookbooks live on a shelf above my writing desk. Essentials of Classic Italian Cooking and The New York Times Cookbook passed down to me by grandma, The Vegetarian Epicure and In Pursuit of Flavor by my mother. Nestled between them is a slim spine you won’t find anywhere else—it’s long been... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-01 08:48:59 UTC ]
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Bookshops are gearing up for another bumper Super Thursday with around 355 new trade hardback books hitting the shelves today (1st October), with some warning of a "creaking" supply chain. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 00:12:40 UTC ]
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Robert Galbraith's fifth Cormoran Strike title, Troubled Blood (Sphere), has gone straight to the UK Official Top 50 number one spot, selling 64,633 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 21:59:56 UTC ]
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Robert Galbraith's Troubled Blood (Sphere) and Brian Masters' Dennis Nielsen biography Killing for Company (Cornerstone) have rocketed to the top of the Amazon Charts. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 15:55:56 UTC ]
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A selection of Van Gogh’s correspondence gives us a fuller picture of the man behind the mercurial reputation. Continue reading at The Washington Post
[ The Washington Post | 2020-09-17 13:39:17 UTC ]
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As she publishes a moving memoir, the Corrie, Dinnerladies and West End star talks about her three-decade battle with typecasting – and almost dying of Covid-19 Shobna Gulati is speaking about this past horrendous year in surprisingly serene tones. Her mother died last autumn, and a few months... Continue reading at The Guardian
[ The Guardian | 2020-09-16 05:00:14 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has renewed its membership to the UK Official Top 50 number one spot for a second week, selling 34,485 copies in its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-09-15 16:20:32 UTC ]
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Hurst Publishers has snapped up Defying the Dragon: Hong Kong and the World's Largest Dictatorship by veteran journalist Stephen Vines. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 17:10:13 UTC ]
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Akhtar has crafted a phenomenal coalescence of memoir, fiction, history and cultural analysis. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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David Heska Wanbli Weiden’s novel is mostly set 200 miles southeast of Mount Rushmore on South Dakota’s Rosebud Indian Reservation. Continue reading at The Washington Post
[ The Washington Post | 2020-08-28 15:59:09 UTC ]
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In considering whether staff are being protected as libraries reopen during the pandemic, we take a look at some Arizona libraries. Continue reading at Book Riot
[ Book Riot | 2020-08-18 10:35:00 UTC ]
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This is cool: The Ohioana Library Association has released a map and list tracing a new “literary trail” through the state, featuring historical landmarks, museums, unique libraries, and other hidden destinations. The list isn’t limited to the state capital of Columbus, either. The selections... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-12 19:09:38 UTC ]
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In 2014, Japanese automobile gargantuan Subaru relied on special effects and bizarre super-sized monsters from popular manga series Attack on Titan to advertise the company's compact crossover five-door SUV, the Forester. Six years later, the automaker didn't need to rely on fiction to showcase... Continue reading at AdWeek
[ AdWeek | 2020-08-11 22:15:19 UTC ]
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Trethewey’s memoir is a tribute to a life snuffed out by a brutal man, a fractured judicial system and a patriarchy as old as Methuselah. Continue reading at The Washington Post
[ The Washington Post | 2020-07-31 12:00:00 UTC ]
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As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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The new memoir by the Pulitzer Prize-winning poet Natasha Trethewey is an aching investigation of trauma and art. Continue reading at The New York Times
[ The New York Times | 2020-07-30 10:06:53 UTC ]
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Daisy Johnson’s latest novel revolves around an intense sibling relationship and the horrors that lie within Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 17:37:00 UTC ]
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Katy Waldman writes about “Memorial Drive,” a new memoir by the Pulitzer Prize-winning poet Natasha Trethewey, who pieces together memories of her mother, who was murdered by Trethewey’s stepfather. Continue reading at New Yorker
[ New Yorker | 2020-07-29 10:00:00 UTC ]
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