Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian
[ The Guardian | 2020-07-22 11:24:02 UTC ]
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Author and activist Guthrie Graves-Fitzsimmons looks to set a new agenda in his first book, 'Just Faith: Reclaiming Progressive Christianity.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) has topped the UK Official Top 50 for a third week running, selling 32,013 copies. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 02:42:45 UTC ]
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In a week when print once again maintained sky-high sales, posting a 16% rise in value against the same week in 2019, and a 14.3% jump in volume, David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) racked up a second week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 01:48:14 UTC ]
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I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian
[ The Guardian | 2020-07-11 07:00:06 UTC ]
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Simon & Schuster's Jonathan Karp notes that the late Carolyn Reidy was a supporter efforts in diversity and of publishing training programs. The post Simon & Schuster Establishes Carolyn Kroll Reidy Memorial Scholarship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-09 17:08:31 UTC ]
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A memorial for Carolyn Reidy, who died on May 12, celebrated the life of the publisher. Speakers included former colleagues, as well as authors, including Doris Kearns Goodwin and Hillary Clinton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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Conservative Leader Andrew Scheer was seen at a departure gate at Toronto’s Pearson Airport today without a mask on — an apparent contravention of the rules that apply to travellers passing through the terminal. Continue reading at CBC
[ CBC | 2020-07-07 20:47:39 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has notched up a second week as the UK Official Top 50 number one, selling 34,211 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 13:15:03 UTC ]
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Salamander Street, an independent publisher based in Bristol, has acquired the backlist of plays by Mark Wheeller. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 14:38:17 UTC ]
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Suzy Krause’s Sorry I Missed You (Lake Union) posted straight to the top of the Bookstat e-book chart for the week ending 6th June. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 20:33:24 UTC ]
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As Sanaë Lemoine’s debut novel progresses, its narrator falls increasingly in thrall to the only people who seem interested in her inner life. Continue reading at The New York Times
[ The New York Times | 2020-06-09 19:07:44 UTC ]
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Natalie Jenner’s debut novel is no Jane Austen work, but it does offer plenty of delights. Continue reading at The Washington Post
[ The Washington Post | 2020-06-09 16:11:41 UTC ]
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Sally Rooney's Normal People (Faber) has bounced back to the UK Official Top 50 number one spot for a second week across lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 21:09:57 UTC ]
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Suzanne Collins' prequel to The Hunger Games series, The Ballad of Songbirds and Snakes (Scholastic), has hit the right chord with book-buyers, soaring straight into the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 05:28:10 UTC ]
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Joe Wicks' Wean in 15 (Bluebird) has star-jumped into the UK Official Top 50 number one spot according to Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 05:58:51 UTC ]
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A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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