Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Delia Owens’ Where the Crawdads Sing claimed the Publisher E-Book Ranking top spot for the week ending 25th April. Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 19:53:20 UTC ]
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Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World
[ PC World | 2020-05-08 18:45:00 UTC ]
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Andrew Mayne's The Girl Beneath the Sea (Thomas & Mercer) has made a splash in the Bookstat e-book top 10, sailing straight into the number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:58:28 UTC ]
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For National Poetry Month, Brown launched “Goodnight America,” a weekly series of live performances on Zoom that combine poetry, comedy and lullabies. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 12:00:00 UTC ]
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David Walliams' Slime (HarperCollins) has scored a third week running in the UK Official Top 50 number one spot, with Nielsen BookScan once again unable to provide volume or value figures. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 15:39:28 UTC ]
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Michelle Thomas' My Sh*t Therapist (Lagom) has risen to the top of the weekly Audible top 10 for the week ending 19th April, defeating the previous week's number one, Michelle Obama's Becoming (Penguin). Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 19:07:27 UTC ]
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David Walliams' Slime (HarperCollins) has oozed into a second week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 11:25:21 UTC ]
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Simon & Schuster Children’s UK has pre-empted a "major", three-book middle-grade series from debut children's author Larry Hayes, in a six-figure deal struck following a "high-speed pitch" via video conferencing platform Zoom. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 06:25:25 UTC ]
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The Other Wife by Claire McGowan (Thomas & Mercer) has held the Bookstat number one for the week ending 18th April. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 18:12:17 UTC ]
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Orion has acquired the first book from Early Years specialist and playHOORAY! founder Claire Russell, to publish in e-book next week. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 07:21:34 UTC ]
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David Walliams' Slime (HarperCollins Children's) has leapfrogged Mrs Hinch's The Little Book of Lists (Michael Joseph) at the top of the UK Official Top 50 through Nielsen BookScan's TCM, for the comedian-turned-author's 57th week atop the chart. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 13:04:11 UTC ]
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David Walliams' Slime (HarperCollins Children's) has ended the reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) in the Amazon Charts' Most-Sold: Fiction number one spot, as Mrs Hinch's The Little Book of Lists (Michael Joseph) sweeps into the Most-Sold: Non-Fiction top spot. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 01:38:42 UTC ]
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Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 17:08:28 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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Reviewing hundreds of toys for the ASTRA Best Toys for Kids nominations is keeping this Shelftalker blogger hard at play. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-12 12:00:00 UTC ]
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Sonny Mehta was the "Rolls-Royce of publishers", a memorial service in London heard yesterday, as authors including Graham Swift, Kazuo Ishiguro and Julian Barnes joined publishers Markus Dohle and Gail Rebuck to pay tribute to the long-time editor-in-chief of Knopf, who died in December. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 00:20:15 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has illuminated the Amazon Charts a week ahead of publication, with the final title in the Cromwell trilogy rising 10 places to claim the Most-Sold: Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 04:41:46 UTC ]
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Sue Hendra and Paul Linnet’s World Book Day title Supertato: Books are Rubbish (Simon & Schuster Children's) has racked up a 671% increase in sales week on week, selling 26,884 copies in the week leading up to 5th March. Continue reading at The Bookseller
[ The Bookseller | 2020-03-03 11:15:11 UTC ]
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Tyson Fury's memoir Behind the Mask (Cornerstone) has rocketed to the top of the Amazon Charts' Most-Sold: Non-Fiction chart, for the week leading up to his win on Saturday against Deontay Wilder to become WBC boxing heavyweight champion of the world. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 09:20:49 UTC ]
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Charlie Mackesy’s The Boy, The Mole, The Fox and The Horse (Ebury) has cantered back into the UK Official Top 50 number one spot, boomeranging back up after Val McDermid’s How the Dead Speak (Sphere) knocked it from the top a week ago. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 23:13:36 UTC ]
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