Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Calling all “SpongeBob SquarePants” super fans: It’s game time. Viacom Digital Studios is creating a game show based on the popular animated series, the company announced Monday. The “SpongeBob Smarty Pants Game Show” will debut later this year on Facebook and the SpongeBob-branded YouTube... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-29 00:00:00 UTC ]
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An L.A. painter’s hypnotic patterns and a photography show that documents the rise of hip-hop. Here are six exhibitions and events to check out in the coming week. Roy Dowell, “New and Recent Paintings (and a Sculpture),” at as-is.la. The Los Angeles-based painter whose pattern-filled works buzz... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-25 00:00:00 UTC ]
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Octopus imprint Cassell has bagged a revealing new book from England’s "greatest ever bowler" Jimmy Anderson. Continue reading at The Bookseller
[ The Bookseller | 2019-04-19 00:00:00 UTC ]
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Cleaning Instagrammer Sophie “Mrs Hinch” Hinchliffe’s Hinch Yourself Happy (Michael Joseph) has once again polished the UK Official Top 50 number one up to a shine, with 61,210 copies sold in its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Flemish author Bart Moeyaert is the winner of the 2019 Astrid Lindgren Memorial Award, the world’s largest children’s book prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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Bonnier adult fiction imprint Zaffre has signed debut authors Shirley Mann, Katie Hutton, and Gillie Holmes to its Memory Lane list of saga-writing. Continue reading at The Bookseller
[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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Sabrina, the single mother at the center of Inda Craig-Galván’s new play, “Black Super Hero Magic Mama,” is acutely aware of the various ways her son’s life can be upended. Gangs, drugs, street violence, the police: If Sabrina (Kimberly Hébert Gregory) is overcontrolling, it’s because she knows... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-17 00:00:00 UTC ]
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Mark Lawson, Kate Mosse and Anita Sethi will judge the inaugural Paul Torday Memorial Prize, celebrating first time novelists over the age of 60. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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The set for “To Kill a Mockingbird” at the Kavinoky Theater at D’Youville College in Buffalo being taken down last month after several theaters were forced to cancel their productions. Continue reading at The New York Times
[ The New York Times | 2019-03-08 00:00:00 UTC ]
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David Walliams’ Fing (HarperCollins) has claimed the UK Official Top 50 number one for a second week, selling 76,340 copies in its first full week on sale through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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David Walliams' Fing (HarperCollins), illustrated by Tony Ross, has barrelled into the UK Official Top 50 number one spot in its first three days on sale, selling 75,862 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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Jemma McDonagh gives an agent's perspective following the results of our class survey. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Following a recent story about Burbank's Corner Cottage's breakfast burritos, the Leader heard from readers - via Facebook, Twitter and Instagram - about which place they believe has the best breakfast burrito in the Media City. Then we mapped them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-20 00:00:00 UTC ]
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Jojo Moyes’ Still Me (Penguin) has held the UK Official Top 50 number one spot, selling 47,483 copies through Nielsen BookScan’s Total Consumer Market—the highest single-week volume for any title so far in 2019 and the biggest for a Mass Market Fiction title since Dan Brown’s Origin (Corgi) in... Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
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Jojo Moyes’ Still Me (Penguin) has soared into the UK Official Top 50 number one spot, scoring the highest number one single-week volume since Joe Wicks’ Veggie Lean in 15 (Bluebird) in the first week of 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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Gains in the trade and religion segments were offset by declines in the other publishing categories, leading to a small (0.4%) decline in industry sales in 2018, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
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A memorial for the publisher Claudio López de Lamadrid will be held at the London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Heather Morris’ The Tattooist of Auschwitz (Zaffre) has returned to the UK Official Top 50 number one spot for a third non-consecutive week, selling 15,369 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Michael Mosley’s The Fast 800 (Short) has claimed a second week as the UK Official Top 50 number one—though only just. At 17,373 copies sold through the Nielsen BookScan Total Consumer Market, The Fast 800 has shifted the lowest volume for a number one in nearly two years—and beat Tom Kerridge’s... Continue reading at The Bookseller
[ The Bookseller | 2019-01-23 00:00:00 UTC ]
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Michael Mosley has notched up his seventh week as the UK Official Top 50 number one, with The Fast 800 (Short) leapfrogging Joe Wicks’ Veggie Lean in 15 (Bluebird). Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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