Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Google Play has launched a dedicated audiobook store to take advantage of the recent growth in downloads. Continue reading at The Bookseller
[ The Bookseller | 2018-01-25 00:00:00 UTC ]
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Google Play might be close to launching a section dedicated to selling audiobooks. 9to5Google has spotted a banner displayed in the Books section of the app market announcing its arrival. It was even promoting a 50 percent discount for your first aud... Continue reading at Engadget
[ Engadget | 2018-01-21 00:00:00 UTC ]
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Leila Slimani's second novel has already scooped the prestigious Prix Goncourt and has gone on to sell in more than 30 territories worldwide... Alice O'Keeffe meets her. Continue reading at The Bookseller
[ The Bookseller | 2018-01-01 00:00:00 UTC ]
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TK publishers tell us where they'll focus their initiatives in the year ahead, and the investments that will be needed to support them. The post Trend-Spotting: Where Publishers Will Prioritize Their Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-29 00:00:00 UTC ]
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A capsulized look at the Hawaii Bowl: Fresno State (9-4) vs. Houston (7-4) at Honolulu, 5:30 p.m. PST, ESPN One year removed from a 1-11 finish, Fresno State has won nine games this season under first-year coach Jeff Tedford. The Bulldogs haven’t appeared in a bowl game since 2014 and haven’t won... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-24 00:00:00 UTC ]
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If you've been putting off renting a film, buying an app, or downloading an ebook, you'll be glad to hear that it's sale time on the Google Play Store (again). That means all movie rentals now cost a buck, and the same goes for three episodes from TV... Continue reading at Engadget
[ Engadget | 2017-12-22 00:00:00 UTC ]
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“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-18 00:00:00 UTC ]
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David Walliams’ Bad Dad (HarperCollins) has soared back into the UK Official Top 50 number one spot, displacing E L James’ Darker (Arrow) after a single week’s reign. Continue reading at The Bookseller
[ The Bookseller | 2017-12-13 00:00:00 UTC ]
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A host of authors and illustrators, publishing chiefs, and high-profile actors were among those who remembered children's author Michael Bond CBE at a service held at St Paul's Cathedral. Continue reading at The Bookseller
[ The Bookseller | 2017-11-15 00:00:00 UTC ]
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David Walliams’ Bad Dad (HarperCollins Children's) has screeched into the UK Official Top 50 number one spot, selling 92,667 copies for £559,227. Continue reading at The Bookseller
[ The Bookseller | 2017-11-08 00:00:00 UTC ]
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Philip Pullman’s La Belle Sauvage (PRH/David Fickling) has pulled off a second week in the UK Official Top 50 number one spot, selling 45,015 copies for £546,248. Continue reading at The Bookseller
[ The Bookseller | 2017-11-01 00:00:00 UTC ]
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A memorial service for Paddington Bear creator Michael Bond CBE will be held at St Paul’s Cathedral on 14th November. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Publishers and agents report positive meetings and rights sales, and Frankfurt responds to political disputes by reaffirming its commitment to freedom of expression. The post Frankfurt Book Fair: Booming Business for Trade Visitors, Reflections of German Politics Play Out appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-20 00:00:00 UTC ]
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Ben Aaronovitch’s The Furthest Station has chugged into the Weekly E-Ranking number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-10-14 00:00:00 UTC ]
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S K Vaughn’s blockbuster space-set survival thriller Across the Void (Sphere) and Stuart Turton’s murder mystery The Seven Deaths of Evelyn Hardcastle are among the titles bagging numerous foreign-rights deals at this year’s Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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The life of Penny Hoare, former deputy publishing director at Chatto & Windus, who died in May this year, will be celebrated at a memorial on Thursday 26th October. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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Booksellers are gearing up for a "very exciting and busy" Super Thursday today (5th October), although one has argued the multitudes of releases may mean some "great" titles get overlooked. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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New books from Mary Berry, Dan Brown and Dawn French are out, as part of the mass launch that marks the start of the Christmas season – and there’s another 250 on the way. Here are 10 titles in the running for No 1More than 500 glossy new hardbacks are set to arrive on the shelves of the UK’s... Continue reading at The Guardian
[ The Guardian | 2017-10-05 00:00:00 UTC ]
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Publishing legend Fred Kobrak, 1928-2016, will be remembered by his colleagues, friends, and family at a memorial during this year's Frankfurt Book Fair. The post Frankfurter Buchmesse to Host Memorial Reception for Fred Kobrak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-25 00:00:00 UTC ]
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