Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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The third and final volume of Charles Moore’s epic Margaret Thatcher biography will be released on Super Thursday, Allen Lane has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 10:44:22 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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A Slovenian editor says withholding a manuscript for translation is bad business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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Jamie Oliver’s Veg (Michael Joseph) has blossomed in its second week in the UK Official Top 50 number one spot, improving 28% in volume week on week to 30,974 copies sold through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 00:11:58 UTC ]
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T M Logan's The Holiday (Zaffre) has jetted into the Weekly E-Ranking number one spot, displacing Adam Kay's This is Going to Hurt (Picador) a week after the junior doctor memoir achieved the longest ever run in the chart top spot. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 14:51:37 UTC ]
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When the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-21 14:55:30 UTC ]
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The fund behind the biggest grant ever given to the Sydney Opera House says it won’t play favourites in Australian mediaWhen the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered why the $100m philanthropic outfit was... Continue reading at The Guardian
[ The Guardian | 2019-08-21 04:31:05 UTC ]
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In a popular trope present most often in YA novels, a character finds a secret key to another world. The key is rarely literal. More often, it’s an action as banal and everyday as leaning against a train platform barrier, walking into a phone booth, or looking for a winter coat in the back of... Continue reading at Electric Literature
[ Electric Literature | 2019-07-12 11:02:44 UTC ]
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For years, I had been hearing about a secret bookstore on the Upper East Side, run by the owner out of his apartment. I thought that you could show up only in the company of a regular attendee. (I would later learn that this was not true, that Michael was, as he liked to say […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-09 20:01:37 UTC ]
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Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget
[ Engadget | 2019-06-20 16:42:00 UTC ]
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Hodder & Stoughton has recommissioned cook Donal Skehan for a new book called Super Food in Minutes to accompany his upcoming 10-part TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 09:58:32 UTC ]
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Pinch of Nom authors Kay Featherstone and Kate Allinson have rustled up a ninth week as the Official Top 50 number one, with the Pinch of Nom Food Planner (Bluebird) taking the top spot, selling 45,211 copies in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 22:47:53 UTC ]
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Colin Dayan's brief but explosive memoir of her relationship to her mother should find a place among the more indelible life histories of the last several years. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-05 16:00:01 UTC ]
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Colin Dayan’s brief but explosive memoir of her relationship to her mother should find a place among the more indelible life histories of the last several years. Unlike Jeannette Wall’s “The Glass Castle” or Tara Westover’s “Educated,” riveting accounts of tormented childhoods, and unlike... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-05 16:00:00 UTC ]
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Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 28. Popeyes spokeswoman “Annie” (actress Deidrie Henry) crashes a picnic date that’s not going so... Continue reading at Advertising Age
[ Advertising Age | 2019-05-30 15:15:37 UTC ]
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Twitter co-founder Ev Williams said Wednesday that the social network might have been quicker to recognize and address the potential for abuse and harassment on its platform if the company’s leadership had been more diverse. When Twitter went public in 2013, it came under fire for having only... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 19:28:23 UTC ]
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Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
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On Friday, May 31, from 11:00 a.m. to noon, author service provider Book Vine Press will be in the Librarians' Lounge (Booth 557) to answer questions about its services, along with two of its authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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The Fun Lovin’ Crime Writers will play at Glastonbury, in what lead singer Val McDermid described as “a bit like a fairy story”. Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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Pinch of Nom (Bluebird) has boomeranged back into the UK Official Top 50 number one spot, with Kay Featherstone and Kate Allinson’s record-breaking slimming cookbook selling 45,198 copies through Nielsen BookScan’s Total Consumer Market to defeat E L James’ The Mister (Arrow) after just one week. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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