Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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E L James’ Freed (Cornerstone) did the double, locking down the Bookstat number one for the week ending 5th June, as well as the print number one through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 22:14:39 UTC ]
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BREAKING NEWS: yesterday, Zooey Deschanel tweeted about Olivia Rodrigo’s hot new album, Sour. Real footage of Olivia Rodrigo crediting me for inspiring her number #1 album. (JK, but great album @Olivia_Rodrigo!) pic.twitter.com/hMDezbLjEL — zooey deschanel (@ZooeyDeschanel) June 7, 2021 She... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-08 18:56:02 UTC ]
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E L James' Freed (Arrow), the final instalment in the blockbuster Fifty Shades of Grey series, has made its debut in the UK Official Top 50 number one spot, selling 35,516 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-06-07 15:55:44 UTC ]
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London Book Fair's 'What Works?' education conference will take a series of looks at educational issues arising from the pandemic. The post London Book Fair: Pandemic Issues Play Into Education Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-14 21:02:00 UTC ]
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Ian Rankin's A Song for the Dark Times (Orion) has clearly struck a chord with the book-buying public, reaching a crescendo in its first full week on sale and hitting the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 02:14:07 UTC ]
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Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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It sounds like science fiction but the demonstration by Elon Musk’s neurotechnology company Neuralink is a brain-machine interface in action. Continue reading at Stuff
[ Stuff | 2021-04-15 02:20:13 UTC ]
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Liane Moriarty's The Husband's Secret (Penguin) has reigned atop the Bookstat e-book top 10 for a second week running. Continue reading at The Bookseller
[ The Bookseller | 2021-04-01 13:30:35 UTC ]
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Lee and Andrew Child's The Sentinel (Corgi) has gripped the UK Official Top 50 number one spot for a second week running, selling 28,523 copies for its first full week on the shelves in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-03-30 17:58:49 UTC ]
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Claire Thomas’s three female protagonists ponder their worries while watching Samuel Beckett’s “Happy Days.” Continue reading at The Washington Post
[ The Washington Post | 2021-03-23 16:59:08 UTC ]
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Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller
[ The Bookseller | 2021-03-23 15:29:43 UTC ]
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Matt Haig's The Midnight Library (Canongate) has checked itself straight into the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 17:40:02 UTC ]
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Marian Keyes' Grown Ups (Penguin) has risen into the UK Official Top 50 number one spot, ending the six-week reign of Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) at the top. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 15:56:06 UTC ]
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Peter Barnes’ monologue about a royal footman was commissioned for radio but never broadcast until now. Director Philip Franks and others unravel its mysteryThe most celebrated set of dramatic monologues for broadcasting and theatre are Alan Bennett’s Talking Heads, first performed in the 1980s.... Continue reading at The Guardian
[ The Guardian | 2021-02-12 13:00:44 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has held the UK Official Top 50 number one spot for a fourth consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 13:14:19 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has held the UK Official Top 50 number one spot for a third consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 04:38:00 UTC ]
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Sourcebooks has donated $200,000 to organizations championed by the late Supreme Court Justice Ruth Bader Ginsburg. The one-time donations came from profits on sales of the 2021 'The Legacy of Ruth Bader Ginsburg Wall Calendar.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-12 05:00:00 UTC ]
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Independent publisher Child's Play will publish two more picture books by Romani author Richard O’Neill, as part of his Romani Tales series. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 20:26:51 UTC ]
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Indie bookshops in Tiers 2 and 3—which, unlike Tier 4 shops, can still open their doors to customers—have reported a change in customer behaviour this week, with reduced footfall since the government's warnings and further restrictions at the weekend. Continue reading at The Bookseller
[ The Bookseller | 2020-12-23 07:59:52 UTC ]
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Reading books is for nerds, right? Well, that depends on your definition of "nerd," I suppose. While I must confess to not being a regular reader, I greatly admire those that are. Reading is surely a better way to spend time than mindlessly watching sports on TV -- something I am quite guilty of... Continue reading at Betanews
[ Betanews | 2020-12-09 18:41:58 UTC ]
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