Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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If you're looking to shake up the usual book club format, consider reading these plays as a way to make meet-ups more engaging. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:35:00 UTC ]
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The bestselling author told Seth Meyers he almost embraced the woman before witnessing the theft. Continue reading at HuffPost
[ HuffPost | 2022-06-09 07:30:46 UTC ]
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In his book, "21st Century Monetary Policy," former Fed chair Ben S. Bernanke argues for letting the central bank do everything it can to correct serious downturns and keep cheap money flowing into the economy. Continue reading at The Washington Post
[ The Washington Post | 2022-05-27 16:20:21 UTC ]
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The late night host pointed out a hilarious irony in the new memoir by the former counselor to Trump. Continue reading at The Huffington Post
[ The Huffington Post | 2022-05-24 05:21:45 UTC ]
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The self-proclaimed "Office BFFs" have a new book — and some thoughts on where Jim and Pam would be today. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 11:00:00 UTC ]
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After it first unveiled the game at E3 2019, Ubisoft will finally release Roller Champions on May 25th, the publisher announced today. The free-to-play title will be available on PC, PlayStation 4 and Xbox One – as well as Xbox Series X/S and PS5 through backward compatibility – to start, with... Continue reading at Engadget
[ Engadget | 2022-05-18 20:15:19 UTC ]
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“I am drawn to the idea of continuing to bear witness to that horrible time,” says the actor, whose new book is “Mean Baby: A Memoir of Growing Up.” Continue reading at The New York Times
[ The New York Times | 2022-05-12 15:13:09 UTC ]
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Google Play Books has announced that publishers in six countries can now create, edit, publish, and sell auto-narrated audiobooks on its platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-26 04:00:00 UTC ]
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Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-30 08:56:30 UTC ]
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Libraries can provide joy and relief by offering a chance to play. Here are some of my favorite ways to include play in the school library. Continue reading at Book Riot
[ Book Riot | 2022-03-28 10:30:00 UTC ]
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Swedish picture book author and illustrator Eva Lindström has won this year's Astrid Lindgren Memorial Award, which carries with it a $525,000 USD purse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The novelist Kathryn Davis’s personal and time-shuffling new book, “Aurelia, Aurélia,” is about the death of her husband. Continue reading at The New York Times
[ The New York Times | 2022-03-02 10:00:08 UTC ]
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Nielsen documented a 20% increase in adspend in 2021 following previous 17% decline. Continue reading at Media Week
[ Media Week | 2022-03-02 09:07:47 UTC ]
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Alejandro Zambra’s latest book is a lighthearted study of artistic birthright, national identity and Chile’s contemporary literary scene. Continue reading at The New York Times
[ The New York Times | 2022-02-15 10:00:04 UTC ]
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Flint Books has landed a new guide for "super-helpers" by psychologists Jess Baker and Rod Vincent. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 10:36:46 UTC ]
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Gina Miller and Theresa May are happy to be in Bloody Difficult Women, but the Mail man wanted his lawyers to vet the scriptThe Daily Mail and the Mail on Sunday have been banging on a lot lately about freedom of expression. An editorial declared it to be a “dark day” when the newspaper group... Continue reading at The Guardian
[ The Guardian | 2022-01-25 08:00:39 UTC ]
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Dolphin Junction by Mick Herron (John Murray) was the most reviewed fiction book this week as it was mentioned in the Guardian, New York Times, Telegraph and Times. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 12:03:32 UTC ]
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The Every by Dave Eggers (Hamish Hamilton) took the media by storm this week picking up mentions in The Guardian, Telegraph, Sunday Times, Times, iNews and Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 14:18:03 UTC ]
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Simon & Schuster Children’s Books has acquired Rock, Paper, Killers, the "delicious and playful" first in a line of YA thrillers by Alexia Mason, a new pseudonym for Irish crime writer Alex Barclay. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 07:49:47 UTC ]
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LadBaby stars Mark and Roxane Hoyle's Greg the Sausage Roll: Santa's Little Helper (Puffin), illustrated by Gareth Conway, has debuted in the UK Official Top 50 number one spot, selling 41,306 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 03:43:38 UTC ]
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