Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
News tagged with:
#ad product
About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with:
#turn led
#film adaptation
#bestselling book
Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-06 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#center stage
Richard Osman's The Man Who Died Twice (Viking) has notched up a third week running in the UK Official Top 50 number one spot, selling 38,439 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 18:06:50 UTC ]
More news stories like this | News stories tagged with:
#richard osman
#week running
#nielsen bookscan
#nielsen
Sally Rooney has kept the top spot on Bookshop.org's Indie Champions chart for a second month, with Beautiful World, Where Are You (Faber). Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 03:17:27 UTC ]
More news stories like this | News stories tagged with:
#sally rooney
#beautiful world
A novel by Jai Chakrabarti follows two productions of a play staged decades apart as acts of resistance. Continue reading at The Washington Post
[ The Washington Post | 2021-09-14 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#jai chakrabarti
Sally Rooney's Beautiful World, Where Are You (Faber) has debuted in the UK Official Top 50 number one spot, selling 46,065 copies in its first week on sale, making it the fastest selling Adult Fiction title since sales figures returned in March. Continue reading at The Bookseller
[ The Bookseller | 2021-09-14 00:26:45 UTC ]
More news stories like this | News stories tagged with:
#sally rooney
#beautiful world
Adam & Eve/DDB collaborated with the children’s hospital to create a resource to help children recover from anxiety, loneliness and fear of the unknown. Continue reading at Media Week
[ Media Week | 2021-09-08 10:55:23 UTC ]
More news stories like this | News stories tagged with:
#children's literature
Martyn Ford’s All Our Darkest Secrets (Thomas & Mercer) zoomed into the Bookstat e-book chart number one for the week ending 4th September. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 20:49:57 UTC ]
More news stories like this | News stories tagged with:
#bookstat chart
#martyn ford
The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
#libraries
This film about Misha Defonseca, author of a ‘memoir’ about escaping the Nazis and sheltering with wolves as a child, is propulsively watchable“Sometimes a story is so astonishing it’s unbelievable.” So said a Massachusetts radio presenter in the 90s, introducing Misha Defonseca, a local Jewish... Continue reading at The Guardian
[ The Guardian | 2021-09-02 06:00:18 UTC ]
More news stories like this | News stories tagged with:
#oprah winfrey
#key players
#audience guessing
#book club
#memoir
Graham Norton's Home Stretch (Coronet) has bounced into the Bookstat e-book number one for the week ending 14th August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 07:22:30 UTC ]
More news stories like this | News stories tagged with:
#graham norton
#e-book
Maurice Carlos Ruffin's lauded debut novel disguised his hometown; his new short story collection, "Those Who Don't Say They Love You," faces the city head on. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-08-19 13:00:47 UTC ]
More news stories like this | News stories tagged with:
#debut novel
Richard Osman's The Thursday Murder Club (Penguin) has bounced back to the UK Official Top 50 number one spot, for an 11th week in total and a sixth week in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 16:44:24 UTC ]
More news stories like this | News stories tagged with:
#richard osman
#bounced back
#11th week
#sixth week
Brianna Labuskes’ A Familiar Sight (Thomas & Mercer), the first in the author’s two-part Dr Gretchen White series, made its debut atop the Bookstat e-book chart for the week ending 7th August, in a week that saw nine new entries in the top 10. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 07:34:23 UTC ]
More news stories like this | News stories tagged with:
#bookstat chart
Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post
[ The Washington Post | 2021-08-10 15:56:12 UTC ]
More news stories like this | News stories tagged with:
#physical books
Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 07:50:17 UTC ]
More news stories like this | News stories tagged with:
#patisserie ebury
#nielsen bookscan
#nielsen
#cookbook
After 35 years, the Observer’s former correspondent is leaving as what was once a haven of liberty and peace is transformed into a police stateWhen I arrived in Hong Kong in 1987 as the Observer’s south-east Asia correspondent, the foreign editor said he saw it as being a base, not the kind of... Continue reading at The Guardian
[ The Guardian | 2021-08-08 07:00:15 UTC ]
More news stories like this | News stories tagged with:
#hong kong
#safe place
#great sadness
#children’s book
Independent publisher Black Spot Books has partnered with genre specialist PR and marketing agency Black Crow, as it announces its upcoming list. Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 23:54:34 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
Now we're all possessors of personal super computers that can instantly connect us to whole libraries — there can seem little sense to make iambs and trochees part of one's soul. The post On Memory and Literature appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-06-30 09:59:22 UTC ]
More news stories like this | News stories tagged with:
#literature appeared
#libraries
David Walliams and Tony Ross' Megamonster (HarperCollins) has made its debut in the UK Official Top 50 number one spot, selling 52,919 copies in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 16:42:41 UTC ]
More news stories like this | News stories tagged with:
#david walliams
#tony ross