Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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The Denver Broncos rekindled memories of Super Bowl 50. But it was another 50 that would haunt the Carolina Panthers on Thursday night — a miss by kicker Graham Gano on a 50-yard field-goal attempt that fluttered wide left and preserved a 21-20 victory for the Broncos in the NFL’s Kickoff Opener... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-09 00:00:00 UTC ]
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Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called... Continue reading at AdWeek
[ AdWeek | 2015-07-21 00:00:00 UTC ]
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The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
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Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing... Continue reading at Advertising Age
[ Advertising Age | 2014-02-01 00:00:00 UTC ]
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Breakfast bowls, smoothie bowls, even Reuben bowls can be found in a spate of bowl-based cookbooks hitting shelves in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is... Continue reading at Advertising Age
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Actor Ben Miles has been cast as Thomas Cromwell in the Royal Shakespeare Company's... Continue reading at The Bookseller
[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Australia’s Indigenous Literacy Foundation is the winner of the 2024 Astrid Lindgren Memorial Award, the world’s largest children’s book prize, with the laureate receiving five million Swedish krona. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Penguin Random House strengthened its grip on the picture book lists and made gains on the frontlist fiction lists, which Scholastic still rules. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-16 09:02:31 UTC ]
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‘The Super Hero’s Journey’ by Patrick McDonnell is a creative tribute to the still-potent power of classic Marvel superheroes and the artists that created them. A 10-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
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By instinct and intention, I have been reading books about New York or set in New York since I was a kid. Each one uncovers a facet of the city. Together they form my picture of the life that is hidden inside its buildings or around the corner. Some of these titles, I read when […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-14 09:51:18 UTC ]
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Since my first novel was published, at almost every interview and live event, I get asked a version of the same question. Usually people seem just curious, but occasionally there are notes of hostility or amazement. They want to know why, and often how, I write my female protagonists. The answer... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-16 08:50:29 UTC ]
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Igloo Books, renowned for its mass-market children’s books, is turning another page with the launch of SparkPool, an imprint for adult readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-28 04:00:00 UTC ]
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Sex, Time, and Memory: Annie Ernaux’s Young Man, by Manash Firaq Bhattacharjee Book Reviews [email protected] Mon, 08/21/2023 - 15:04 The Young Man—forthcoming from Seven Stories in September 2023—is Annie Ernaux’s first novel in English... Continue reading at World Literature Today
[ World Literature Today | 2023-08-21 20:04:48 UTC ]
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Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
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As a fiction writer, I’ve always felt compelled, memoir style, to pore over my life’s timeline. But in a novel, I can erase, revise, smash, crash, reconstruct, and transfigure that squiggly narrative. A novel has no obligation to mirror or represent anything familiar, recognizable, or real. And... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-28 08:52:54 UTC ]
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