Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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At a lunch-hour keynote on May 24, National Book Award winner and former National Ambassador for Young People's Literature Jacqueline Woodson sat down with bookseller Miwa Messer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Author Luis Alberto Urrea joins the L.A. Times Book club July 19 to discuss his new novel, "Good Night, Irene." Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-24 14:00:39 UTC ]
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Murdoch’s Australian media chief calls on ABC to ‘correct the record’ after accusations that excessive coverage encouraged racist social media trollsGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s top executive in Australia has defended News Corp’s... Continue reading at The Guardian
[ The Guardian | 2023-05-23 08:46:23 UTC ]
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Writers B.J. Best, Andrew Ervin, and Brittney Morris join co-hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri to discuss the narrative realms of video games and the evolving space they inhabit. The group reminisces about their first... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
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A champion of LGBTQ stories as both editor and author, Denneny died on April 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Back in 2021, the New York Police Department (NYPD) cancelled a planned deployment of the Spot robot dog [aka "Digidog"] following a public backlash. Now, New York City's current law and order mayor Eric Adams has brought the robot dog back for use in "hazardous situations," The New York Times... Continue reading at Engadget
[ Engadget | 2023-04-12 06:19:27 UTC ]
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Warsick: Testimonial Plays Share Ukrainians’ Experience of War, by Oleksandra Wallo & Anna Halas Essay [email protected] Wed, 03/08/2023 - 14:54 Scene from Performance Survivor’s Syndrome, based on a work by Andriy Bondarenko, Harmyder... Continue reading at World Literature Today
[ World Literature Today | 2023-03-08 20:54:52 UTC ]
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American author Laurie Halse Anderson is the winner of the 2023 Astrid Lindgren Memorial Award, the world’s largest children’s book prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
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Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
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A photo essay celebrating the versatility of public libraries prompted an outpouring of enthusiasm from card-carrying book lovers. Continue reading at The New York Times
[ The New York Times | 2023-02-19 10:00:09 UTC ]
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Kenward Elmslie was an award-winning poet, lyricist, literary magazine editor, and opera librettist whose work thrived in collaboration with other writers, musicians, and visual artists. Elmslie, who was a grandson of Joseph Pulitzer, died at age 93 in June 2022. Elmslie met Lucia Berlin when... Continue reading at The Millions
[ The Millions | 2023-02-08 11:00:46 UTC ]
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The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
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All I want for Christmas is for my glasses not to fog up. And Swiss scientists might deliver on that wish. ETH Zurich researchers have developed a gold nanocoating that heats glass by up to 46 Fahrenheit by absorbing a large amount of infrared radiation − and keeps your glasses fog free. Most... Continue reading at Engadget
[ Engadget | 2022-12-13 12:15:33 UTC ]
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“Movies are dreams,” young Sammy Fabelman’s mother explains to him in the first few moments of The Fabelmans, “that you never forget.” But movies are also memories, and this is a different thing. The Fabelmans, Steven Spielberg’s cinematic memoir about the childhood and adolescence he spent... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-23 09:57:44 UTC ]
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The proprietor’s name is Amy (except that, of course, it isn’t). She’s a kind, petite woman in her forties, the owner of a ghost-themed bookstore in a small southern city. I won’t tell you which city. It’s for your own safety. This is, after all, a ghost story. And most importantly: it’s true.... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-31 08:57:03 UTC ]
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The following is an excerpt from Joy Harjo’s The Art of Memoir and appeared in Lit Hub’s The Craft of Writing newsletter—sign up here. * At unexpected points in life, everyone gets waylaid by the colossal force of recollection. One minute you’re a grown-ass woman, then a whiff of cumin conjures... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-21 08:53:59 UTC ]
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Scottish actor Robbie Coltrane, who played a forensic psychologist on the TV series Cracker and Hagrid in the Harry Potter movies, has died. Continue reading at CBC
[ CBC | 2022-10-14 17:36:32 UTC ]
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Tracie D. Hall, the South L.A.-raised executive director of the American Library Association, will receive the 2022 Literarian Award. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-07 14:14:03 UTC ]
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Penguin Young Readers Licenses has secured the trade publishing rights for 'Super Sema,' an animated series from licensor Kukua Education Limited that began its second season as a YouTube Original on June 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-18 04:00:00 UTC ]
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Consider these wonderful...and maybe dangerous?...comic book locals for your summer vacation destination. Continue reading at Book Riot
[ Book Riot | 2022-07-29 10:31:00 UTC ]
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