Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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On Late Night with Seth Meyers this week, Slave Play and Daddy playwright Jeremy O. Harris announced he is donating a collection of 15 plays by Black playwrights to 53 libraries and community centers across the United States—and is donating one such collection to Northwestern University in Seth... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-09 17:29:54 UTC ]
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Former U.S. Poet Laureate Natasha Trethewey’s Memorial Drive—a harrowing memoir of a daughter reckoning with the brutal murder of her mother at the hands of her stepfather—has been optioned by Sony Pictures Television for development as a drama series. Recently heralded by the Washington Post... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-02 20:31:46 UTC ]
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The University of East Anglia (UEA) has launched two new scholarships for international writers in memory of Sonny Mehta, the editor-in-chief of Knopf and chairman of the Knopf Doubleday Publishing who died aged 77 in December last year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 15:40:52 UTC ]
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Queer activist Mattilda Bernstein Sycamore’s book is alive with the existential nausea of being displaced. Continue reading at The Washington Post
[ The Washington Post | 2020-11-24 13:00:00 UTC ]
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Barack Obama's A Promised Land (Viking) has soared straight into the UK Official Top 50 number one spot in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-11-24 12:37:14 UTC ]
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Essayist Roger Rosenblatt’s wide wanderings start with a solo trip to the beach — at age 3. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has swung into a second week in the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 15:53:00 UTC ]
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A family curse trapped the three Widdershins sisters on the prison isle of Crowstone in A Pinch of Magic. The sequel, A Sprinkle of Sorcery, took them across the marshes and waves to a secret island not found on any map. In February, Simon & Schuster Children’s Books will publish the third... Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 07:14:55 UTC ]
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In 1615, a sensational public murder trail took place in London. The victim, courtier and poet Sir Thomas Overbury, had died in 1613 while a prisoner in the Tower of London, but his death was only investigated two years later as wild rumours swirled around the court of James I. The whispers... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 17:39:33 UTC ]
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David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has bounced up five places to claim the Amazon Charts' Most-Sold: Fiction number one spot, in the same week it sold 89,558 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 16:20:16 UTC ]
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David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has gone straight to the UK Official Top 50 number one spot, with 89,558 copies sold. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 00:49:03 UTC ]
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Tool contains publisher’s image libraries while encouraging public to upload their own photographs. Continue reading at Media Week
[ Media Week | 2020-11-04 14:41:51 UTC ]
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Lee Child's 25th Jack Reacher title The Sentinel (Bantam), written with his brother Andrew, has gone straight to the UK Official Top 50 number one spot, with 55,751 copies sold. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 03:50:06 UTC ]
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In one of my earliest memories I am standing on a beach with my father and we are sculpting the shape of a woman’s body out of sand. In my mind it is winter—Avalon in the off-season—and I see us huddled in coats, wrapped in wool, bracing ourselves against the salt wind that blows in […] The post... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-29 08:50:18 UTC ]
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Washington’s debut novel, following his acclaimed story collection ‘Lot,’ captures the complexities of love, race and what connects us Continue reading at The Washington Post
[ The Washington Post | 2020-10-27 12:00:00 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 19:38:08 UTC ]
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Samantha Bond will narrate the audiobook of S J Bennett’s novel, The Windsor Knot. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 13:14:02 UTC ]
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Arsene Wenger's My Life in Red and White (Weidenfeld & Nicolson) has immediately lifted the trophy in the UK Official Top 50, scoring the number one spot with 35,297 copies sold in its launch week. Continue reading at The Bookseller
[ The Bookseller | 2020-10-19 21:24:07 UTC ]
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Mrs Hinch's memoir This is Me (Michael Joseph) has dusted off a second week in the UK Official Top 50 number one spot, selling 25,983 copies in its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-10-12 18:35:40 UTC ]
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Yōko Ogawa’s acclaimed surrealist novel—the story of a young woman, struggling to maintain her career as a writer on a island where objects are disappearing, who concocts a plan to hide her endangered editor from the Memory Police—was one of the sleeper hits of 2019, garnering rave reviews, a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 15:15:45 UTC ]
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