Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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Ben Denckla outlines the challenges of creating reflowable digital texts that incorporate challenging elements present in a wide variety of Jewish books. The post The State of Jewish Digital Publishing (Part 1) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-08 00:00:00 UTC ]
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Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday
[ Digiday | 2015-05-21 00:00:00 UTC ]
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While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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Emma Shercliff looks into the creative process in African publishing and distributing an anthology of digital romance writing from Nigeria's Ankara Press. The post The Possibilities and Challenges of Digital African Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-12 00:00:00 UTC ]
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Tong Zhilei of ChineseAll.com discusses ebooks, UGC, and the evolution of digital publishing in China, growing at 40% each year, and valued at $40 billion. The post The Evolution of Digital Publishing in China and ChineseAll appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-11 00:00:00 UTC ]
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There is a state of confusion in the Arab world regarding digital publishing, with educational institutions at the forefront, though take up is slow. The post The Arab World Slow to Adopt Digital Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-05 00:00:00 UTC ]
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Kobo has said it has “no interest in fighting publishers”, after signing its first publishing deal with journalist Kevin Donovan for a book about Canadian radio presenter Jian Gomeshi, who is currently awaiting trial for sexual assault. The Canadian ebook retailer has signed world English... Continue reading at The Bookseller
[ The Bookseller | 2015-04-30 00:00:00 UTC ]
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The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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In recent ears, the big question surrounding digital rights management (DRM) software in publishing has been whether or not publishers should use it at all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday
[ Digiday | 2015-03-30 00:00:00 UTC ]
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The 30th session of the International Publishing Association ended May 26 in Bangkok, completing three days of discussions focused on the ever-changing practices that drive global publishing in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday
[ Digiday | 2015-03-20 00:00:00 UTC ]
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The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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Joining a slew of other student newspapers nationwide, The Spectrum at the University of Buffalo just released its annual sex edition. You can view it through the popular digital publishing platform Issuu — but only if you sign in first and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-11 00:00:00 UTC ]
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Nobrow's first app launches with seven titles, with plans to add two more per month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-13 00:00:00 UTC ]
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