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As sales of print books stabilize, book manufacturers are seeking to grow their revenue by offering warehousing and distribution, as well as editorial and other publishing services. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at 'Digiday'
[ Digiday | 2015-03-20 00:00:00 UTC ]
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#join forces
#czech republic
#makes sense
In a white paper titled The Media Company of the Future: The Revolution Goes On, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against New world... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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#digital age
#media company
#business model
#stay competitive