Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Ever-changing technology and consumer demand for instant content access have tremendous implications on rights and permissions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Having published her first novel, Dependence, with Legend in London, Sarah Ladipo Manyika turns to Abuja's Cassava Republic for her second outing. The post ‘Betting on Africa’: A Nigerian Author’s Choice of Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-06 00:00:00 UTC ]
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Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. ... Continue reading at AdWeek
[ AdWeek | 2016-04-06 00:00:00 UTC ]
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WH Smith is fitting 100 of its UK branches with digital display screens in a bid to modernise its shop fronts. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Many Canadian literary festivals match or exceed the Canada Council rate of CAD$250 for an author appearance. Fests are flourishing, coast to coast. The post Canadian Festivals: Paying Authors, Selling Books, Building Readership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-28 00:00:00 UTC ]
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Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015... Continue reading at AdWeek
[ AdWeek | 2016-03-25 00:00:00 UTC ]
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How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
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BookExpo America will introduce a new digital network at this year’s event that organizers say will help facilitate communication among attendees.The BEA Network will include access to PubMatch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Local newspaper publisher, whose titles include the Eastern Daily Press and Ham & High, achieves 20% increase without cutting staffLocal newspaper publisher Archant is to pay its first dividend since 2012 after recording a 20% increase in profits to £9.6m in 2015.The Norwich-based publisher,... Continue reading at The Guardian
[ The Guardian | 2016-03-18 00:00:00 UTC ]
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Spotify has come an agreement with NMPA (National Music Publishers Association) over unpaid royalties for music on the streaming service that didn't have copyright owner information. According to The Verge, the company will pay $21 million. Continue reading at Engadget
[ Engadget | 2016-03-18 00:00:00 UTC ]
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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories. During a South by Southwest Interactive keynote moderated by Nathan Thornburgh, chief editor and publisher at Roads & Kingdoms,... Continue reading at AdWeek
[ AdWeek | 2016-03-14 00:00:00 UTC ]
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From cod to colouring, fashions come and go in books. What do they tell us about our culture, and can we predict what’s next? After the long, wet winter, the season is finally on the turn. I know this partly because the instinct to hunker down in a nest of books is giving way to an urge to... Continue reading at The Guardian
[ The Guardian | 2016-03-14 00:00:00 UTC ]
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Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World
[ PC World | 2016-03-14 00:00:00 UTC ]
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Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age
[ Advertising Age | 2016-03-10 00:00:00 UTC ]
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Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
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#print magazine