Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Digital Book World opened with a call for more marketing collaboration between publishers and their authors, and a keynote from the director of USC's Innovation Lab about how the major tech companies have destroyed government regulation in order to build dominant market shares. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
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The 2016 Leipzig Book Fair will introduce a new startup showcase called Neuland 2.0 that will highlight the latest innovations and ideas for books. The post Startup Village for Digital Natives at Leipzig Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
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This year's Digital Book World seems to be off to a start led by inquiry, guidance, and a pressing question: what's next? The post ‘Transformation’ at Digital Book World: Wide-Eyed and Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
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Barnes & Noble Education is closing its Yuzu educational platform and replacing it with a longterm deal with VitalSource and the purchase of LoudCloud, a digital platform and analytics provider. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
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On the first day of Digital Book World, the children's market focused on gains and print loyalty, and workshops explored the digital development of sales and audience. The post ‘The Persistence of Print’ at Digital Book World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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#digital development
Jonathan Taplin—producer of 'Mean Streets'—will lead Digital Book World's keynotes with a warning: publishing may be 'sleeping through a revolution.' The post Jonathan Taplin’s Drive for a ‘Digital Renaissance’: DBW Keynote appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-07 00:00:00 UTC ]
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Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey. The post Digital and Data Drive Growth in Fulfillment Services appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-04 00:00:00 UTC ]
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Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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#additional cost
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#apple news
A collection of speakers at the Tuesday event discussed suppression of free speech in public schools, the protection of intellectual property, and how some educational software is now being crafted in the form of social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-02 00:00:00 UTC ]
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Barnes and Noble has revealed plans to launch a new "prototype" store later this year, a US conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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The Russian government has embarked on a plan to merge the collections of the St. Petersburg and Moscow State Libraries. The post Digitization First: Russia’s Moscow and St. Petersburg Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-19 00:00:00 UTC ]
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Calling rights agents, directors, scouts: With the rise of digital rights platforms, what happens to the person-to-person nature of publishing rights transactions? We'd like to hear from you. The post Rights Platforms: Can Digital Match the Human Touch? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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Being “late to the party” in terms of digital development is not proving a disadvantage for Cengage Learning as it transforms from textbook publisher to education technology company, according to its bullish c.e.o. Michael Hansen. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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Meanwhile, Evgeny Lebedev’s rival newspaper publishers must go on riding two horses galloping in opposite directions The switch from print to screen is well advanced. Plenty of newspapers in the US have made the move or are in the process of doing so by reducing the number of days in which they... Continue reading at The Guardian
[ The Guardian | 2016-02-12 00:00:00 UTC ]
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Nielsen sees 55 percent of those surveyed on global consumer confidence saying that in the fourth quarter of 2015, they believed the were in recession. The post Consumer Confidence: A Recessionary State of Mind appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-11 00:00:00 UTC ]
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B2B publisher aims to harness audience engagement, native ad integration with company-wide digital makeover. The post SourceMedia Launches New Digital Platform appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-09 00:00:00 UTC ]
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A new report from Author Earnings previews what the Digital Book World Conference audience is likely to hear in "Data Guy's" keynote address. The post Digital Arachnid: What Does Author Earnings Say to the Industry? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-09 00:00:00 UTC ]
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