Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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In the main section of today's print edition of The New York Times, readers will notice a whole lot of nothing on pages 9 and 10. The two virtually blank, back-to-back pages are actually an ad for 20th Century Fox's upcoming film adaptation of Markus Zusak's best-selling novel, "The Book Thief,"... Continue reading at Advertising Age
[ Advertising Age | 2013-10-23 00:00:00 UTC ]
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Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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#ads appeared
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According to Scribd's early analysis of user data of its ebook subscription service, 4.5 books were browsed for every book read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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#user data
When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York
[ Crains New York | 2013-10-22 00:00:00 UTC ]
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#distribution channels
#$175 million
#$1 billion
#heavy metal
#million copies
When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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#news magazine
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HarperCollins is to mark Michael Morpurgo's 70th birthday with a month-long celebration in... Continue reading at The Bookseller
[ The Bookseller | 2013-10-16 00:00:00 UTC ]
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Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information... Continue reading at Crains New York
[ Crains New York | 2013-10-16 00:00:00 UTC ]
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#including hearst
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#future issues
#marketing partners
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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#giving advertisers
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Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget
[ Engadget | 2013-10-10 00:00:00 UTC ]
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Whether following from abroad or tweeting from the conferences, here are the essential hashtags for The Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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#print product
#sister publication
#advertising age
#print advertising
Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Penton's New Hope Natural Media is unveiling data and insights subscription tools as it tries to reach new entrants into the natural products market and deepen engagement with existing players. The company has launched a manufacturer incubator resource, Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
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In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created equal. The digital media world is elevating the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-27 00:00:00 UTC ]
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#third-party cookies
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#created equal
Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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#newspaper advertising
#fell slightly
#percentage points
Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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#adam shlachter
#full potential
#robyn peterson