Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek

[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #fifty shades #makes sense


News Briefs: Week of November 18, 2013

Follett lays off 570 bookstore employees and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
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Book Country Debuts Curated Kickstarter Page

Book Country, the Penguin Group’s online writing community and self-publishing platform, has launched a curated page on Kickstarter, the popular online crowdfunding site, to highlight funding projects by Book Country members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book country #penguin group #self-publishing platform


News Corp. revenue falls as ads decline

News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York

[ Crains New York | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data compiled #news division #dow jones #earnings report #50% stake


News Corp. Revenue Falls in Inaugural Quarter as Ads Suffer

News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age

[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-quarter revenue #print advertising #revenue fell #year earlier #data compiled #news division #subscription sales


Study: Booze Industry Breaks its Own Underage Ad Rules

The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age

[ Advertising Age | 2013-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv programs #web sites #public health


Pitchfork Launches “Weekly Magazine” App

Most successful content sites are monetizing with sheer volume now, but Pitchfork is betting there's still a place for lean-back engagement. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheer volume


Amazon intros Kindle First for those who can't wait a month for the new Gloria Gaynor book

Waiting another month for that new inspirational Gloria Gaynor book? You'll survive, most likely -- but just in case, Amazon's debuting a new program called Kindle First. Customers can get early access to new titles for $1.99 - or for free, if they're a member of the exclusive club that is... Continue reading at Engadget

[ Engadget | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early access #exclusive club


Show Notes : Editors & Mag Execs Evolve With The Times

By Lynn Rosen It was a powerhouse session at our magazine keynote presentation this year at the Publishing Business Conference. We asked four top execs to speak to the topic of Facing the Future, and to share some... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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New E-Book Services Borrow a Page From Netflix

Oyster and Scribd let you read an unlimited number of books for a monthly fee, but is there enough content to make it worth it? Continue reading at AllThingsD

[ AllThingsD | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlimited number #monthly fee


Why is the Ebook Business So Out of Sync with Consumers?

Confusing licensing rules, walled gardens, limited bundling, subscriptions, and library borrowing, buggy platforms. Why do we put up with this ebook nonsense? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook business #walled gardens #library borrowing


HarperCollins goes direct-to-consumer for global ebook sales

HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Politico's Glossy Magazine Arrives Next Month

Politico, the high-metabolism news site covering Beltway politics, will introduce a glossy, six-times-a-year magazine and companion section of its website next month, the company said Wednesday.Unlike traditional publishers that rely on susbcriptions to build the large circulations that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #politico magazine #offering subscriptions


How Data Drives Business for Chevy, Nissan

When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads


New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products


Yahoo Still Looking to Ignite Tumblr's Ad Potential

Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading at AdWeek

[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chris tuff #emerging media #digital investment


Turning the page: the best book reviews

Colleen McCullough is back with a family saga, while Louis Nowra exposes the underbelly of Kings Cross. Our round-up of this week's best book reviews.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book reviews #colleen mccullough


Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age

[ Advertising Age | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming week #general electric #michael kors


Six-Month Results Up at Bloomsbury

With sales up in all its major segments, total revenue rose 13% for the first half of 2013, to 49.2 million pounds, at Bloomsbury Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury publishing