Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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The amount of personal information held by firms like Google and Facebook has made them ripe targets for data-hungry governments and intelligence agencies. But the bull’s-eye on Yahoo’s back may be losing its appeal.Government data requests served on Yahoo have been falling. The firm received... Continue reading at PC World
[ PC World | 2014-09-26 00:00:00 UTC ]
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Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
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What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
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Conde Nast has named Chris Mitchell, VP-publisher of GQ, to the same position at sibling title Vanity Fair. Wired magazine VP-Publisher Howard Mittman will succeed Mr. Mitchell at GQ, the company said.No successor has been named for Mr. Mittman.The announcements come two weeks after Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
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Condé Nast may be a magazine publisher at its heart, but it's also embracing the promises of programmatic selling, at least in its own way. The post How Condé Nast retooled for programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-04 00:00:00 UTC ]
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Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Vets Tom Wallace and John Bellando are out; David Geithner named CFO and president Bob Sauerberg adds ad sales oversight at the publishing company. The post A big shakeup comes to Condé Nast appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
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Reed Business Information has been relatively quiet since divesting or closing big chunks of its publishing business in the aftermath of the recession, but the company made more significant M&A moves this week. RBI announced it's sold a 51 percent stake in Reed Construction Data to Warburg... Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-22 00:00:00 UTC ]
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Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its brands and partners, including AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios,... Continue reading at AdWeek
[ AdWeek | 2014-07-16 00:00:00 UTC ]
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If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
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You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age
[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-07-03 00:00:00 UTC ]
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