It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Aminder Dhaliwal's second book, 'Cyclopedia Exotica,' which began on Instagram, depicts one-eyed people who are fetishized, harassed and undervalued. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-10 13:00:04 UTC ]
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The family of former Hatchards manager Geoffrey Bailey have shared the details of his funeral, inviting people to attend the online ceremony. Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 12:26:55 UTC ]
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Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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Random House's Ten Speed Press imprint has established a new imprint, 4 Color Books, with Bryant Terry, the NAACP Image Award and James Beard Award–winning chef and educator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
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Independent publisher Joffe Books is partnering with author Dorothy Koomson and literary agent Susan Yearwood to launch a writing prize for unagented crime writers of colour. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 23:20:48 UTC ]
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Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 08:34:44 UTC ]
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The Ontario-based publisher and independent bookstore has soft-launched a series of chapbooks by booksellers, for booksellers, aimed at sparking discussion and debate about important issues in the trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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Graham Norton is launching a book club podcast through Audible, featuring guests including Zadie Smith, Stephen Mangan and Denise Mina. Continue reading at The Bookseller
[ The Bookseller | 2021-04-19 18:22:13 UTC ]
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Opening a new route to self-publishing, Amazon's Kindle Vella capitalizes on the popularity of online serialized storytelling. The post Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
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Travel publisher Blue Guides is launching a new imprint called Blue Danube, releasing central European literature in translation. Continue reading at The Bookseller
[ The Bookseller | 2021-04-13 16:21:16 UTC ]
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The Irish Cultural Centre in London is launching a series of literary interviews, Northern Irish Voices, this weekend which will form part of its spring 2021 cultural programme. Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 11:48:14 UTC ]
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First Book, the nonprofit social enterprise devoted to education equity, has created a suite of resources that provides teachers and families with trusted, accessible information about the Covid-19 vaccine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian
[ The Guardian | 2021-03-25 12:40:11 UTC ]
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Scheduled to launch sometime in the spring, BookClub is a virtual book club platform driven by author-led book discussions and designed for mobile devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-25 04:00:00 UTC ]
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The UK's Competition and Markets Authority (CMA) has launched a merger investigation into Penguin Random House owner Bertelsmann's acquisition of Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2021-03-21 18:05:27 UTC ]
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The UK arm of Bookshop.org, the online retailer that partners with indie bookstores, has a new initiative on the way: it’s launching a series of online events for its customers as well as customers of unaffiliated indies. For the first event on March 23rd, Bookshop is partnering with Faber to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-11 19:42:27 UTC ]
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In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday
[ Digiday | 2021-03-10 02:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Children's book blogger Fabia Turner has launched a competition for Black children's book writers, to be sponsored by inclusive indie publisher Knights Of. Continue reading at The Bookseller
[ The Bookseller | 2021-03-04 23:23:40 UTC ]
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