It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Esther Alicia Reid, longtime business manager for Publishers Weekly, died September 26. She was 68. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
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Former Andersen Press and Templar publisher Libby Hamilton is starting up her own imprint under the Barrington Stoke umbrella, focusing on picture books "with no limits". Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:50:36 UTC ]
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Glossy magazines get a makeover with focus on vintage clothing, creativity and recycling Former editors and directors at Britain’s glossiest fashion magazines are carving out a niche for themselves with print titles and websites that focus on sustainable clothing.Later this month, Calendar will... Continue reading at The Guardian
[ The Guardian | 2021-09-26 05:45:03 UTC ]
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For American agents, the 2021 Frankfurt Book Fair brings another year of hoping, and waiting, for the real thing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Bad Form is launching a series of free events to demystify the publishing industry for people from Black, Asian and racialised communities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 03:18:13 UTC ]
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Simon & Schuster Children’s Books is launching a new picture book partnership between author Frances Stickley and debut illustrator Eamonn O’Neill, signing two books from the pair. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 10:52:10 UTC ]
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Simon & Schuster has announced a new series of virtual author events, AuthorFest. The first event will feature Bob Woodward and Robert Costa of the 'Washington Post,' who will discuss their new book, 'Peril.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Nine publishers including Hachette, Penguin Random House Children's and Nosy Crow have launched a manifesto committing themselves to increased empathy-building strategies over the next three years. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 19:09:14 UTC ]
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Gillian Flynn, the author of acclaimed psychological thriller Gone Girl (Weidenfeld & Nicolson), is to launch her own imprint with new US indie press Zando. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 05:52:46 UTC ]
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Piers Morgan will be presenting a nightly talkshow in this new venture aimed at outflanking the ailing GB NewsThe human Marmite of British journalism, Piers Morgan, is about to be spread very thinly. He has signed a global commentary deal with Rupert Murdoch’s News Corp. A nightly talkshow will... Continue reading at The Guardian
[ The Guardian | 2021-09-19 17:07:41 UTC ]
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British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News
[ ABC News | 2021-09-17 00:42:43 UTC ]
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The University of Nebraska Press is launching Zero Street, a series dedicated to novels and short story collections written by LGBTQ+ authors and featuring LGBTQ+ characters and/or themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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Libraries in the London Borough of Greenwich are the first in the country to move to fully biodegradable library cards that are made in the UK from ethically sourced materials. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 12:08:04 UTC ]
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Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 12:29:19 UTC ]
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With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Adam & Eve/DDB collaborated with the children’s hospital to create a resource to help children recover from anxiety, loneliness and fear of the unknown. Continue reading at Media Week
[ Media Week | 2021-09-08 10:55:23 UTC ]
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The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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HarperCollins has launched its entry-level training programmes for 2022, including a traineeship scheme for those from underrepresented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 07:43:18 UTC ]
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In his latest novel, Toibin imagines the life of Thomas Mann, the Nobel Prize-winning author of “The Magic Mountain” and “Death in Venice.” Continue reading at The New York Times
[ The New York Times | 2021-08-31 18:09:36 UTC ]
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Imprint’s Green Ideas series begins with 20 short books by writers from Rachel Carson to Greta Thunberg it believes are ‘the classics that made a movement’From Greta Thunberg to James Lovelock, publisher Penguin Classics has come up with a “new canon” of the environmental literature, which it... Continue reading at The Guardian
[ The Guardian | 2021-08-26 07:00:42 UTC ]
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