It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 10:00:00 UTC ]
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Skybound Comet, a new imprint from Skybound Entertainment, will publish original graphic novels aimed at teens and middle grade readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-24 04:00:00 UTC ]
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Jon Baker, a literary scout who runs the firm Baker Literary Scouting, has created a summer-long program called the BLS Publishing Incubator that gives a work space in Jersey City to young people in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-23 04:00:00 UTC ]
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Waterstones Children's Laureate Cresside Cowell and the Duchess of Cornwall have visited a school in Wandsworth, south London, to open a "life-changing" library. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 16:23:10 UTC ]
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J K Rowling's Cormoran Strike series, written under the name Robert Galbraith, have hit an audiobook milestone for Little, Brown ahead of the fifth novel's paperback release. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 11:49:14 UTC ]
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Former Review Bookshop manager Katia Wengraf has raised more than £10,000 online to help fund her new independent store, Mount Florida Books, in a former tattoo parlour in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 21:34:09 UTC ]
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After leaving Picador to launch her own list at Orion, Francesca Main says the emphasis at Phoenix will be on developing writers and hitting the litersary/commercial sweet spot Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 17:22:26 UTC ]
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Walker Books is launching its third Young Sportswriter of the Year competition, in partnership with the Guardian and the Football School series of books. Continue reading at The Bookseller
[ The Bookseller | 2021-06-10 01:41:47 UTC ]
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Bookwire, the international e-book and audiobook distribution platform, is launching its services in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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Seminary Co-op Bookstores announced that it will start two imprints, one in partnership with Northwestern University Press, and the other, which will focus on bookselling, with Prickly Paradigm Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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The new release is 'World Book Capital' and proceeds from is sales go to damaged bookshops and libraries in Gaza. The post Bodour Al Qasimi Launches Her Book at Sharjah Children’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-26 19:57:39 UTC ]
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Several publishers in Wales have joined forces to form a new umbrella organisation to represent the sector, called Cyhoeddi Cymru/Publishing Wales (CCPW). Continue reading at The Bookseller
[ The Bookseller | 2021-05-22 22:45:26 UTC ]
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Canadian online writing platform Wattpad announced the launch of W by Wattpad Books, a new adult imprint focused on commercial fiction. It will publish its first five titles in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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Amid a spring burst of new lifestyle general market imprints, 'Refresh' titles will have a Christian viewpoint that faith is "essential to balanced wellness." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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The graphic novel division of film producer Legendary Entertainment is launching a young adult imprint, Legendary Comics YA, along with a slate of five graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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Flipped eye is launching a new flagship non-fiction imprint, phipl, with a collection of essays by International Dublin Literary Award-winning author José Eduardo Agualusa. Continue reading at The Bookseller
[ The Bookseller | 2021-05-15 01:14:43 UTC ]
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Harper Celebrate will publish books geared toward seekers of inspiration, motivation, and peace of mind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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The Letras Boricuas Fellowship will support emerging and established Puerto Rican writers of fiction, nonfiction, poetry, and children’s literature. Each of the 30 fellowships will come with an unrestricted $25,000 grant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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The Booksellers Association is launching an Equality, Diversity & Inclusion Action Group, as part of its work to improve diversity within bookselling and the wider trade. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 15:18:27 UTC ]
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