Data Giant Acxiom Launches Data Management Platform

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-23 00:00:00 UTC ]
News tagged with: #digital marketplace #told adweek #big retailers #loyalty programs

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Manage Your 2021 TBR With These Reading List Apps

These eight reading list apps can help you stay organized and focused on your reading goals throughout 2021. Continue reading at Book Riot

[ Book Riot | 2021-01-08 11:40:00 UTC ]
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IPG launches international publishing forum

The Independent Publishers Guild is launching a virtual international publishing forum, which will take place on 9th–10th March 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-01-07 12:41:14 UTC ]
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PW Launches New U.S. Book Trade Fair for May

Publishers Weekly will launch a new American publishing trade fair. The U.S. Book Show will run virtually May 26-28 and will offer events and programming for the domestic and international publishing industry, including booksellers, librarians, publishers, and self-published authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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Duchess of Cornwall launches Reading Room book club

The Duchess of Cornwall has launched a book club-style online hub of reading recommendations and author interviews on Instagram. Continue reading at The Bookseller

[ The Bookseller | 2021-01-03 13:08:55 UTC ]
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NetGalley data breach may have exposed user information

Digital advance-copy service NetGalley has revealed it suffered a data breach just before Christmas that may have exposed members' information. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 00:17:57 UTC ]
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YUPL launches Creative Access internship

Yale University Press London (YUPL) is launching an internship, to run for six months from early spring. Continue reading at The Bookseller

[ The Bookseller | 2020-12-22 23:18:15 UTC ]
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Farrago launches online e-book shop

Duckworth imprint Farrago has this week launched its own online shop for e-book readers. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 13:25:47 UTC ]
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In Jamaica, Rebel Women Lit Launches the Caribbean Readers’ Awards

Book club and literary community Rebel Women Lit aims to ‘showcase the amazing range’ of Caribbean literature with the newly launched Caribbean Readers' Awards. The post In Jamaica, Rebel Women Lit Launches the Caribbean Readers’ Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-18 19:25:33 UTC ]
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Spiegel and Grau Launch Indie House

Cindy Spiegel and Julie Grau are starting their own publishing company, after seeing their eponymous imprint shuttered by Penguin Random House in a reorganization at the company late last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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Launching a Book During a Pandemic

Author Laura Treacy Bentley recommends using some ingenuity when hosting a virtual live book event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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Denver Indie Bookstore Launches BookBar Press with Debut Release

Independent Denver bookstore BookBar has launched its new publishing division, BookBar Press, with the publication of an anthology of micro-plays written by area playwrights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Coke in giant agency review and FTC threatens Facebook: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age

[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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OUP launches 'gift of words' campaign

Oxford University Press (OUP) has launched a campaign to highlight the inspiring power of words, involving authors and illustrators such as Anthony McGowan and Lauren Child sharing the quotes they would "gift" to children at Christmas. Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 00:25:09 UTC ]
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YA author James launches The Climate Fiction Writers League

Author Lauren James has established The Climate Fiction Writers League, a group of over 50 international published authors writing about climate change. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 22:31:59 UTC ]
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Green Book Supply Chain Alliance launches industry survey

The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 20:48:23 UTC ]
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Publishers are not obliged to give bigots like Jordan Peterson a platform | Nathan Robinson

Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian

[ The Guardian | 2020-12-02 13:56:38 UTC ]
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Megaphone launches mentorship programme for 2021

Writer development scheme Megaphone is to run an extensive mentorship programme next year, after securing funding from Arts Council England's National Lottery project grant. Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 12:32:28 UTC ]
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Scholarships to support emerging writers launched at UEA in Mehta's memory

The University of East Anglia (UEA) has launched two new scholarships for international writers in memory of Sonny Mehta, the editor-in-chief of Knopf and chairman of the Knopf Doubleday Publishing who died aged 77 in December last year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 15:40:52 UTC ]
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