It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Quercus is getting ready to launch the debut of astronaut Chris Hadfield, The Apollo Murders, branded "an exceptional Cold War thriller from the dark heart of the Space Race", this October. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 16:29:44 UTC ]
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MVB U.S.'s Pubeasy added 882 client bookstores in 2020, bringing its total client list to nearly 4,000. A modernized platform will debut in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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The National Centre for Writing is to launch a three-year partnership with the Tadashi Yanai Initiative for Globalizing Japanese Humanities at UCLA, aiming to bring more Japanese writers to an English-language readership. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 19:55:18 UTC ]
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Some of the larger independents in the video game world now have a shared home. Embracer Group (aka THQ Nordic) is merging with Gearbox Software, turning the Borderlands studio into a seventh operating group that will serve as a wholly-owned subsidia... Continue reading at Engadget
[ Engadget | 2021-02-03 15:42:53 UTC ]
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Everytown for Gun Safety is launching, through its grassroots division Moms Demand Action, a book club for its six million supporters intended to inform them about movements intersecting with their own advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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The Pontas Literary & Film Agency and author J J Bola are partnering to create a mentoring prize for unagented, unpublished, under-represented writers. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 23:50:57 UTC ]
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A Brighton-based literary agency launches this week, headed by former Curtis Brown editor Rufus Purdy. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 06:33:25 UTC ]
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Kuo-Yu Liang, a veteran comics and pop culture professional, has launched Ku Worldwide, a consultancy offering guidance and industry analysis designed to support firms serving the international pop culture market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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The Booksellers Association (BA) is releasing a new Summer Books catalogue, giving indies a bespoke marketing and sales resource. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 04:45:50 UTC ]
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A bookseller in Wetherby, West Yorkshire, has launched a crowdfund to donate books to children who receive free school meals. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 17:56:42 UTC ]
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Tributes have been paid to US author Sharon Penman, a “giant” of historical fiction, who has passed away at the age of 75. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 04:51:02 UTC ]
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Hachette UK is launching the Feminist Book Box, a subscription service intended to highlight the best in feminist writing and storytelling across its 10 divisions, including Hodder & Stoughton, Little, Brown and Orion. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 01:29:39 UTC ]
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Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Egmont Books has created Paper Beach, a community art project backed by events with authors to help children learning at home and connect them with one another. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 04:03:45 UTC ]
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Some news for self-published writers: this week, Publishers Weekly reported that Naver, Korea’s leading internet platform, is acquiring Wattpad for over $600 million in cash and stock. For those who aren’t among the 90 million people that used Wattpad in 2020, or who don’t have any fanfiction... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-22 18:51:40 UTC ]
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Online classroom platform Oak National Academy is launching a new virtual library in partnership with the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2021-01-17 12:35:54 UTC ]
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Endpaper Entertainment is a new content development company focused on producing original stories in a variety of media, formats and genres and is being led by Rich Johnson and Syndee Barwick. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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BookLife Elite will offer public libraries access to a curated collection of unlimited, simultaneous-use indie e-books, meaning library readers can access the books instantly—no holds lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-13 05:00:00 UTC ]
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Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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These eight reading list apps can help you stay organized and focused on your reading goals throughout 2021. Continue reading at Book Riot
[ Book Riot | 2021-01-08 11:40:00 UTC ]
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