It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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The full programme for FutureBook, The Bookseller's publishing conference has been launched. The all virtual event takes place for a week from 16th November, and includes speakers across a range of disciplines and companies. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 08:47:44 UTC ]
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Author Liz Pichon is spearheading an auction to raise money for the National Literacy Trust, as part of her latest book launch. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 15:05:27 UTC ]
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Penguin Random House has partnered up with PEN America, Out of Print, and When We All Vote to launch Book the Vote, which the publisher describes as a "nonpartisan initiative to protect free speech and ensure every voter’s right to participate in elections." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Faber is to release new editions of two Kazuo Ishiguro novels, The Remains of the Day and Never Let Me Go, with fresh cover designs. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 20:06:02 UTC ]
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Penn State University Press will launch Graphic Mundi, a new nonfiction graphic imprint, in spring 2021. The new imprint will build on the press’s Graphic Medicine series and expand beyond healthcare into social justice, the environment, and human rights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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Fox News has created Fox News Books and signed a three-book deal with HarperCollins, whose Broadside Books will oversee the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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Libraries Week kicks off today (5th October), featuring behind the scenes looks at authors' bookshelves, a nationwide live reading of The Midnight Library by author Matt Haig (Canongate) and the launch of a Bonnier book club. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 05:45:33 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 01:01:07 UTC ]
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Bonnier imprint Zaffre Books has signed a two-book, six-figure deal with Robert Peston, ITV's political editor. His first novel, The Whistleblower, will be published in September 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 01:25:36 UTC ]
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The YA Book Prize, which aims to recognise the best Young Adult fiction from the UK and Ireland, has re-opened for submissions. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 14:33:44 UTC ]
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Almost two years ago, I bought my mother an Alexa Show. Recently, I’ve been thinking about it and how it played a huge role during my lockdown, alongside other technology. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 03:35:40 UTC ]
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Basic Books UK, John Murray Press' new imprint, has acquired Mediocre: The Dangerous Legacy of White Male Power by Ijeoma Oluo to publish as its first title in 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 20:18:01 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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Sports book publisher Triumph Books is partnering with Authentic Brands Group, owner of the Sports Illustrated brand, to produce a series of frontlist titles based around the venerable sports magazine and its associated properties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week
[ Media Week | 2020-09-21 15:04:05 UTC ]
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DC Comics announced that DC Universe, a video on demand streaming service offering DC films, TV shows, comics, and online community, will be transformed into a digital comics subscription service in January 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-21 04:00:00 UTC ]
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The co-founders of Foundry Literary + Media are launching new ventures. Yfat Reiss Gendell and Peter McGuigan, who started the full service firm 13 years ago, are amicably parting ways to create their own agencies: YRG Partners and Ultra Literary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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The Jhalak Prize, which annually awards the Book of the Year by a Writer of Colour, has launched a new, second prize for books for children and young adults. Continue reading at The Bookseller
[ The Bookseller | 2020-09-15 07:13:10 UTC ]
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