It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 13:00:50 UTC ]
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In collaboration with the Women's Prize for Fiction, sponsor Baileys is re-releasing free e-books of classic works using the real names of female writers who originally published under male pseudonyms. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 02:14:44 UTC ]
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The director of an international publishing consultancy company has launched a crowdfunding campaign to support those who work in Beirut's book industry, following an explosion that killed over 200 people in the Lebanese capital last week. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 02:48:14 UTC ]
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A new independent political press, run by and for people of colour, is to focus on tackling institutional racism in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 00:55:40 UTC ]
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The Society of Authors is launching a fundraising drive to help top up its Authors’ Contingency Fund, ensuring it can continue to offer hardship grants to authors as the effects of the health crisis continue to be felt. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 17:04:03 UTC ]
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Arcadia Publishing will increase its presence in the children’s market this fall with the release of a new series, Spooky America. The series launches in September with eight titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-04 04:00:00 UTC ]
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Authors for Black Voices is a silent auction offering exclusive book-related collectibles and services in order to raise funds to benefit nonprofits working to fight racism in publishing, education, and literacy. The auction will run from August 3-31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-04 04:00:00 UTC ]
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Have you ever noticed how many scenes in science fiction and military movies take place in a command center? Whether it’s a fictional character like Captain Kirk aboard the USS Enterprise or a real-life crisis unfolding in the White House situation room, the command center plays a critical role... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-08-03 07:00:00 UTC ]
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Ebury's Rider imprint is releasing a Classics range this December, publishing new editions of titles by writers including Deepak Chopra, Victor E Frankl and the Dalai Lama. Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 00:32:06 UTC ]
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Renard Press has made its first acquisition, landing Iain Hood's debut novel This Good Book. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 22:40:39 UTC ]
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Crime fiction house Crooked Lane Books is launching Alcove Press, an imprint that will focus on commercial fiction. Its first list will be released this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-28 04:00:00 UTC ]
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Capital Crime is launching a monthly subscription service, providing two curated paperbacks alongside exclusive author content and access to community activities. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 02:25:45 UTC ]
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David Walliams and Tony Ross' The World's Worst Parents (HarperCollins Children's) has notched up a fourth week as the UK Official Top 50 number one, selling 22,993 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 18:50:07 UTC ]
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A new 'Books From Spain' portal has opened to encourage translation and rights trades for the Frankfurter Buchmesse 2022 Guest of Honor Spain. The post ‘Books From Spain’ Launches To Support Frankfurt’s 2022 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-24 16:50:05 UTC ]
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The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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IDW Publishing president, publisher, and chief creative officer Chris Ryall is stepping down from his current positions to join the World of Syzygy, a new storytelling venture formed by Ryall and comics artist Ashley Wood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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The Women’s Prize for Fiction is launching a crowdfunding campaign with publisher Unbound, in honour of its 25th anniversary, to create The Women’s Prize for Fiction Journal: Celebrating 25 years of #ReadingWomen. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 05:08:34 UTC ]
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The Festival for Working Class Writers is being launched in Bristol next year, hoping to shine a spotlight on authors who organiser Natasha Carthew says are underrepresented at other events. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 17:38:05 UTC ]
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The Literary Consultancy is partnering with Ellah P Wakatama, editor-at-large at Canongate, to launch the TLC Scholarship. Continue reading at The Bookseller
[ The Bookseller | 2020-07-19 14:43:29 UTC ]
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This article has some relatively good news and then some particularly bad news. First the good news. Continue reading at The Bookseller
[ The Bookseller | 2020-07-19 12:23:27 UTC ]
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